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Subject: 薪酬與文案相若


Author:
Almon Lam
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Date Posted: 00:27:50 02/12/03 Wed
In reply to: Momo 's message, "也可以談談 Art Director 的要求 & 薪水嘛?" on 13:53:10 02/11/03 Tue

從前AAD(assistant art director)多來自Poly或外國Design School。近年ive走勢強橫,比Poly表現更好。
AAD一般來說是做其他AD、CD不喜歡做的工作,
例如找圖片、設計商標、百佳減價稿之類,
基本上全屬勞動工作,用腦機會不多。
要捱三兩年才有機會做AD。

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Replies:
[> [> Subject: 文案又如何呢?


Author:
Momo
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Date Posted: 08:31:08 02/12/03 Wed

先謝過指教~

那,文案的前途會好一點麼? 初級文案的工作範圍又包括些甚麼?
另,AAD 需要大量的手繪能力嗎? 這不會與 Visualizer 的工作有重疊?

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[> [> [> Subject: 回覆


Author:
Almon Lam
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Date Posted: 11:01:03 02/12/03 Wed

現在的AD大多不懂繪畫,有時比文案畫得更差。
文案視乎在甚麼公司,與甚麼人工作,一般來說起初都是寫寫宣傳單張、百佳稿、電台廣播稿之類,可能要幾年後才有機會做電視廣告。

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[> [> [> [> Subject: 電視...


Author:
Momo
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Date Posted: 14:53:26 02/12/03 Wed

您認為,文案會比 AAD/AD 碰到多一點電視廣告的機會嗎? 會早一點碰到嗎?

AAD/AD 又會有機會參與構思 TVC 的點子嗎?

問題多了,很抱歉。

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[> [> [> [> [> Subject: 回覆


Author:
Almon Lam
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Date Posted: 15:32:09 02/12/03 Wed

基本上機會均等。
有否機會參與電視就視乎你所屬公司或上司而定。

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