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Subject: 經典之一


Author:
Terry
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Date Posted: 01:27:04 03/06/03 Thu
In reply to: IMF 's message, "Ogilvy on Advertising" on 10:36:33 03/05/03 Wed

這本書即使不是人人擁有,也是大部分文案都看過的書,而且有志
從事創作的,書本以至各式各樣的資料永遠不嫌多,所謂集思廣益

我自己買了,有次我回大學借書時也發現這本書,你可以先借來看
看。這是一本好書,但當然有些東西看來會因時間已經改變,不過
基本的思想還是很有參考價值的,不要一面倒迷信於一家之言就好

不客氣,而且我也得到過很多很棒的同行幫忙過,很多東西都受他
們指點啟蒙就是

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