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Subject: 什麼是DESIGN DIRECTOR


Author:
joe
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Date Posted: 12:31:46 03/11/03 Tue

請問各位廣告人, 什麼是DESIGN DIRECTOR, 跟CREATIVE DIRECTOR & ART DIRECTOR 有什麼分別?
salary range 又如何?

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Replies:
[> Subject: 三種Director


Author:
Jireh
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Date Posted: 01:11:29 03/12/03 Wed

Creative Director是創作總監,統領一創作隊伍,負責隊伍中的創意評核,指示創作方向,分配工作,監督屬下工作進度等等.

Art Director是美術指導,是廣告創作隊伍中的一員,通常會夥拍一文案,共同創作廣告,主力美術部份.

而Design Director......估計是設計部的一員,性質應與Art Director相類,不過創作的不是廣告,而是設計項目.(若有誤,請更正)

至於代遇,你大可參考廣告學堂第三課.但現今市度不景,當中所載的可能還要相應下調.

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