VoyForums
[ Show ]
Support VoyForums
[ Shrink ]
VoyForums Announcement: Programming and providing support for this service has been a labor of love since 1997. We are one of the few services online who values our users' privacy, and have never sold your information. We have even fought hard to defend your privacy in legal cases; however, we've done it with almost no financial support -- paying out of pocket to continue providing the service. Due to the issues imposed on us by advertisers, we also stopped hosting most ads on the forums many years ago. We hope you appreciate our efforts.

Show your support by donating any amount. (Note: We are still technically a for-profit company, so your contribution is not tax-deductible.) PayPal Acct: Feedback:

Donate to VoyForums (PayPal):

Login ] [ Contact Forum Admin ] [ Main index ] [ Post a new message ] [ Search | Check update time | Archives: 1 ]
Subject: 真是很多圖表數字


Author:
Jireh
[ Next Thread | Previous Thread | Next Message | Previous Message ]
Date Posted: 05:03:02 04/09/03 Wed
In reply to: Ichi 's message, "Media buying~" on 16:36:19 04/07/03 Mon

Agnes,
給你兩百萬,媒體策略要接觸中年高收入人士,兩星期,要具經濟效益,更要合符廣告概念訴求.
你會用電視麼?時段如何?頻率如何?各台的分佈如何?打算動用總預算的多少去買呢?
你會用雜誌麼?那幾本呢?買封底?買內頁?
你會用戶外佈告板麼?那區的呢?怎樣分佈?為時多久?
你會......
以上總總,不論預算分佈抑或時段分佈,全都是數字圖表的遊戲,媒體策略始終涉及媒體買賣,稍有差錯,呵呵......
哈哈!我只是胡亂概略舉例,希望你明白.還有,作好的媒體策略,除了應付以上的數字遊戲,還應好好配合廣告概念呢!很難啊!

[ Next Thread | Previous Thread | Next Message | Previous Message ]


Post a message:
This forum requires an account to post.
[ Create Account ]
[ Login ]
[ Contact Forum Admin ]


Forum timezone: GMT+8
VF Version: 3.00b, ConfDB:
Before posting please read our privacy policy.
VoyForums(tm) is a Free Service from Voyager Info-Systems.
Copyright © 1998-2019 Voyager Info-Systems. All Rights Reserved.