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Date Posted: Tue 04/29/03 - 6:15:06 PM
Author: fibonocci
Subject: Re: The new night show with Geller on zht sucks
In reply to: jeff 's message, "The new night show with Geller on zht sucks" on Wed 04/23/03 - 4:57:45 PM

A local show is a local show. I do admit that the group try hard to make it sound local.

But I truely believe that if they could play a loop of "Gone Country" with commercials in between, fully automated, and be #1, the groups would do it, despite the lack of quality.

Remember, the frequencies are OURS. Not Clear Channels, OURS.

Clear Channel (and others) are given the privlenge to sell advertising in exchange for giving us a good product in return.

I don't believe that they are giving it their best effort, but weasling out and voicetracking. VTing is easy. The hard drive handles it all. Nothing to worry about.

However, let's flash forward to a few years from now. Say maybe 20. It's 2023. You find that radio sounds awful now. No talent. What's left is maybe a few dozen voicetrackers that do all the stations in the country. And they sound horrid. You start asking people why. They say it's just the way radio goes.

However what's really happened is that the door for new fresh talent to come in has been ripped off. Those first few rungs on the ladder are gone. No new talent wanted to try to get in. They couldn't. Those who really were talented and considered radio, ended up going into other fields when they got to college because they felt that they couldn't make it in an industry that was constantly cutting jobs and replacing good talent with underpaid voicetrackers.

The only way XM and other medians will ever beat radio is if radio paralyzes itself. And frankly it's beginning to do a good job of it.

Am I saying go back to the 70's? No. Am I saying that coorporate ownership is bad? No, although 8 is a bit extreme, but it's do-able. Am I saying Voictracking is ALWAYS bad? No. It has a purpose.

However, I am saying that this constant increase in voicetracking is going to become dangerous to radio within the next 20 years if it continues to grow at it's alarming rate, there will really be only maybe one jock left at a station.

Don't get too friendly with voicetracking. It's put a lot of guys out of jobs, and it can put you out of one too, no matter how many times you defended it.

Anyway, never lost of job to vting or anything, but I am saying as a loyal listener that I think you turn a blind eye to those who do care about localism. You don't want to believe that more people than you admit actually care because it's easier to believe that nobody cares.

Besides that, if nobody cares, then why don't I hear that at the sales end? "We at so-and-so group pride ourselves in listeners that don't care."

Think about it.

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