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Date Posted: Fri 03/28/03 - 8:10:22 PM
Author: Zachary
Subject: Re: Station Wars
In reply to: Bob 's message, "Station Wars" on Wed 03/26/03 - 11:15:08 AM

Guys, The End and KJQ aren't real Triple-As. I know they're listed that way, but that's because common format names don't fit either of them. A real Triple-A plays some bluegrass, some folk, and a lot more album cuts. Check out KFOG.com. That's a Triple-A.

The End and KJQ are, however, good stations. Built for Utah listeners. I just wanted to explain the semantics.


>I think we are witnessing one of the most fierce
>station wars in Salt Lake in a long time. I am
>referring to The End and KJQ's series of ads where KJQ
>plays sound bites from actual listeners saying they no
>longer listen to the End and The End referring to
>"some stations are happy to be stuck in the past" and
>"some stations are admitingly boring" (referring to
>KJQ's ads stating that they have no goofy games or
>gimmicks.
>
>I think The End's ratings are suffering due to KJQ's
>positioning. Look for in the next few months for KJQ
>to be very close to The End in ratings.

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