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| Thursday, May 09, 11:07:00pm | [ Login ] [ Contact Forum Admin ] [ Main index ] [ Post a new message ] [ Search | Check update time | Archives: 1, 2, 3, 4, 5, 6, 7, 8, [9], 10 ] |
| Subject: revised by the end of April 2003 | |
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Author: WA-STARBUCKS/BANK-ONE)(SBUX)(ONE) Starbucks Coffee Company,Feb. 21, 2003 |
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Date Posted: Friday, February 21, 10:13:31am In reply to: 's message, "3381--est Seattle signed-May 2003." on Wednesday, December 25, 08:34:09pm pourquoi5 (ID#: 224751) Starbuck's-Business Wire Announcement 22/2/03 12:15:46 AM 6062376 ----------------------------------------------------------- Note this:"The companies will utilize innovative technologies..."Mmmmmmmm... ----------------------------------------------------------- BW)(WA-STARBUCKS/BANK-ONE)(SBUX)(ONE) Starbucks Coffee Company, Bank One and Visa Team Up to Develop the Next Evolution of the Starbucks Card ----------------------------------------------------------- Business EditorsSEATTLE--(BUSINESS WIRE)--Feb. 21, 2003-- ----------------------------------------------------------- Innovative Technology and Customization Will Provide Customer Benefits of Speed, Convenience and Rewards ----------------------------------------------------------- Starbucks Coffee Company (Nasdaq:SBUX), Bank One (NYSE:ONE) and Visa U.S.A. today announced a strategic relationship to develop innovative new consumer payment products that will enable Starbucks to enhance consumer convenience and reward customer loyalty. The first payment product, to be launched later this year, will combine the benefits and convenience of a re-loadable stored value Starbucks Card and a Visa credit card all in one. The combined credit/stored value card will be the first of its kind. The companies will utilize innovative technologies and financial solutions to develop this unique dual functionality. This next-generation payment product is based on the successful Starbucks Card. More than 11 million original Starbucks Cards have been activated to date. ----------------------------------------------------------- "The Starbucks Card has redefined the stored value card market by becoming the ideal payment solution for a high-volume, low-ticket retail environment," said Howard Schultz, Starbucks chairman and chief global strategist. "By partnering with Bank One and Visa to offer a new dual function card, we can provide customers with a choice of convenient payment products that both enhances and rewards the Starbucks Experience they enjoy every day." In conjunction with the launch of this new product, Starbucks will also introduce its first formal customer appreciation program to provide Starbucks-related benefits and rewards to customers. This program will deliver value-added services and frequent rewards to participants that are relevant and unique to Starbucks. Furthermore, Starbucks plans to use a significant portion of the proceeds from the new card to support its long-standing financial commitment to social and environmental causes around the world. ----------------------------------------------------------- "Bank One is excited to be working with Starbucks to develop an innovative payment technology that makes life easier and more rewarding for customers," said Jamie Dimon, chairman and chief executive officer of Bank One. "People who love Starbucks will love this card," said Carl Pascarella, president and CEO of Visa U.S.A. "This partnership offers an exciting opportunity to combine two products people use every day and make both more valuable to consumers. We hope to add the value of our brand to that of Starbucks and Bank One and make this the first card our common customers reach for and the last one they'll want to give up." ------------------------------------------------------------ The original re-loadable stored value Starbucks Card, launched in November 2001, allows customers to purchase Starbucks beverages and other merchandise. It has rapidly become the preferred payment method for Starbucks most frequent customers. The Card's popularity is fueled by several special features that make it a convenient and secure payment method. By visiting Starbucks.com, customers can register their cards, which will allow them to be replaced if they are lost or stolen. Additionally, cards can be automatically reloaded online or at any Starbucks location that accepts the Card. [ Next Thread | Previous Thread | Next Message | Previous Message ] |
| Subject | Author | Date |
| Transit operators seem to be focussed on the smart card payments side of things | getting their basic systems up and running-and loyalty is probably phase 2 or 3 | Friday, February 21, 05:02:33pm |