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Date Posted: 11:12:16 02/26/08 Tue
Author: Mike
Subject: Re: Bidz.com a Real Gem !
In reply to: Lisa 's message, "Bidz.com a Real Gem !" on 11:10:35 02/26/08 Tue

>Bidz.com (BIDZ) >HREF="http://www.usaybid.com"> Click here to visit
>Bidz
is a leading online retailer of jewelry,
>featuring a live auction format. The Company offers
>its products through a continuous live format,
>featuring “no reserve” auctions, a $1 minimum opening
>bid, and a unique 15-second auction extension period
>that allows its auctions to continue until all bids
>are received. The majority of its auctions are
>short-term, often lasting less than one hour,
>providing immediate gratification to the customers and
>encouraging frequent visits and active viewing of our
>website. BIDZ product inventory includes gold,
>platinum, and silver jewelry set with diamonds,
>rubies, emeralds, sapphires, and other precious and
>semi-precious stones; and watches. The Company offers
>to sell products through their website. In 2006, BIDZ
>sold over 2.9 million items at an average price of
>$139. Headquartered in Los Angeles, the company has
>approximately 200 employees.
> >HREF="http://www.usaybid.com"> Click here to visit
>Bidz
>HREF="http://www.usaybid.com"> Click here to visit
>Bidz

>Key Highlights
>
> # Fragmented market with top 10 jewelry stores
>controlling less than 20% of the domestic market.
> # The BIDZ model provides a unique customer
>experience and value proposition.
> # Leading online jewelry retailer ranked second by
>Hitwise behind QVC in the online jewelry category.
> # BIDZ was ranked 6th amongst auction sites by
>number of unique visitors according to Ranking.com.
> # BIDZ is enjoying significantly improved Web site
>traffic and dramatically better trends than other
>jewelry oriented web sites such as Blue Nile (NILE),
>Zales, Tiffany (TIF) and Diamond.com.
> # BIDZ ranked 85th in the Internet Retailer Top 500
>rankings and at par with Blue Nile on customer
>satisfaction rankings as recently measured by Foresee
>Results.
> # BIDZ more than doubled operating profit in 2006
>and, with continued good merchandising and effective
>marketing, should lift sales by about 33% this year,
>and lift operating profit by 66% this year.
> # The company says it attracted 240,969 new buyers
>in 2006, up 50% from the year before.
> # International markets represent an untapped
>opportunity for BIDZ, and the Company intends to
>create a strong presence in English speaking
>countries, including the United Kingdom, Canada,
>Australia, Ireland, and New Zealand, and introducing
>foreign language versions of its website for certain
>international markets.
>
>Unique Value Proposition to the Customer
> rel=nofollow target=_blank >HREF="http://www.usaybid.com"> Click here to visit
>Bidz

>
>HREF="http://www.usaybid.com"> Click here to visit
>Bidz
>BIDZ' auction process differs from other online (and
>offline) auctions in several important ways.
>
> # Auctions continue until bidding ends – much like a
>process at a traditional auction house. The auction
>continues for an additional fifteen seconds after the
>last bid.
> # Prices determined by customer - Auctions start at
>$1 no-reserve, assuring buyer-driven pricing and
>consumer savings. Approximately 15% of items are sold
>at a loss, so the remaining 85% sell above cost for
>BIDZ such that the Company is able to generate a
>healthy margin as evidenced by a 23.7% gross margin
>for FY 2006
> # Customers not committed to their bids – Winners
>are not held to their bids and not penalized if they
>fail to close the purchase.
> # Encourage product returns if not satisfied with
>product – As a result of its returns policy BIDZ aims
>at encouraging buyer confidence and provides for a
>stress free shopping experience. Only 4% of items were
>returned in Q1, 2007.
> # Broad product selection – BIDZ has over 50,000
>SKUs in inventory
>
>Value Proposition to Suppliers
>
>BIDZ purchases closeout inventory directly from
>manufacturers and liquidators. The Company also
>closely monitors its sales trends to assess consumer
>demand for certain jewelry styles and categories and
>purchases such non-closeout inventory directly from
>manufacturers. The Company’s sourcing model provides
>an alternative liquidation channel for manufacturers,
>for which disposal of closeout inventory represents a
>significant challenge. BIDZ has the flexibility to
>purchase a variety of lot sizes, and its centralized
>warehouse and fulfillment center enables suppliers to
>ship their products to a single location, easing the
>burden on their infrastructures.
>
>Sourcing Model
>
>Since most moderate price jewelry is sold
>promotionally and promotionally priced to yield around
>a 50% gross margin to the retailer, “original retail”
>prices are commonly multiples of “normal” wholesale.
>If an item does not sell, it may be returned to the
>vendor who now faces a choice, either to return the
>goods to the factory (usually offshore) to be melted
>and turned into something else (in which case the
>retrievable yield is the manufacturer’s gross profit,
>less the cost of processing and shipping) or,
>alternatively, to resell the item as a closeout or
>(less likely, since it didn’t sell), to another
>retailer. It is usually to the manufacturer’s
>advantage to liquidate the item as a closeout, if
>possible, and anything north of that gross profit is
>desirable. Thus, it is common for BIDZ to acquire
>merchandise below, sometimes well below, the “normal”
>wholesale price and sometimes, below the intrinsic
>value of their materials.
>
>Industry Overview
> >HREF="http://www.usaybid.com"> Click here to visit
>Bidz
>HREF="http://www.usaybid.com"> Click here to visit
>Bidz

>
> # $160 billion global jewelry market; $57 billion US
>market.
> # Highly fragmented market with Top 10 retailers
>representing <20% of the U.S. market (Zales, Tiffany,
>Kay, etc).
> # Online jewelry sales were 3.9 percent of total
>industry sales.
> # Online jewelry market expected to grow between
>12-15% for the next few years.
> # While 75 percent of U.S. jewelers have an online
>presence, only 25 percent engage in online commerce,
>according to InStore magazine (April 2007).
> # The average online ticket appears to be just over
>$200 for most specialty jewelers. Despite the
>dominance of diamond sales online, this is below the
>average ticket for a mass market jeweler of $300-350
>and a guild jeweler of $850-900. Even Tiffany’s
>average ticket for online sales is $231.
>
>Competition
>
>BIDZ currently competes with a variety of online
>auction jewelry sellers, such as eBay and uBid; online
>liquidation companies, such as Overstock; and online
>jewelry retailers, such as Blue Nile. The Company also
>competes with traditional offline jewelry retail
>chains, such as Zales, Finlay Fine Jewelry, and Reed’s
>Jewelers, as well as with department and discount and
>other stores that sell jewelry at wholesale prices,
>such as Wal-Mart, Target, J. C. Penney, and Costco, as
>well as with QVC and Home Shopping Network.
> rel=nofollow target=_blank >HREF="http://www.usaybid.com"> Click here to visit
>Bidz

> >HREF="http://www.usaybid.com"> Click here to visit
>Bidz
>HREF="http://www.usaybid.com"> Click here to visit
>Bidz

>Key Financial Highlights
>
> # Net revenue of $131.7 million, up 46% year over
>year
> # Net income of $5.4 million a 104% increase
>year-over-year.
> # The Company has grown revenues at a 78% CAGR over
>the 2002-2006 period.
> # Q1, 2007 revenue was $44.7 million, up 29%
>year-over-year
> # BIDZ’s average selling price per order for Q1 2007
>was $154, up 8% from $142 in Q1 2006, and its average
>number of items sold per day was up 32% from 7,173 to
>9,482.
> # Q1, 2007 net income of $3.4 million represented a
>4.3% year-over-year increase (Q1, 2006 had unusually
>high gross margins hence, year-over-year EPS growth
>appears constrained)
> # Annual operating margins have trended nicely over
>the last three years going from 1.2% in 2004 to 4.2%
>at the end of 2006
> # BIDZ management has provided guidance that
>includes sales increases of 29-37% to $170-180 million
>and pretax income of $13-14 million for the year,
>91-105% above 2006\'s $6.8 million (before special
>items).
> # Company has initiated a $5 million buyback or 3%
>of its total shares outstanding
> # Significant insider ownership with management
>owning around 55% of the shares outstanding on a fully
>diluted basis.
> >HREF="http://www.usaybid.com"> Click here to visit
>Bidz
>HREF="http://www.usaybid.com"> Click here to visit
>Bidz
>HREF="http://www.usaybid.com"> Click here to visit
>Bidz
>HREF="http://www.usaybid.com"> Click here to visit
>Bidz

>HREF="http://www.usaybid.com"> Click here to visit
>Bidz

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