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Mon, May 13 2024, 11:22:19Login ] [ Contact Forum Admin ] [ Main index ] [ Post a new message ] [ Search | Check update time | Archives: 123[4] ]
Subject: 玩字Vs簡字(2003/08/05)


Author:
舒展超
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Date Posted: 04:48:25 08/05/03 Tue

昨日提到,北京市視「玩字」為破壞漢字文化,最近立法明文禁止。以後,市內不會再有類似「隨心所浴」(熱水器)、「製冷鮮鋒」(雪櫃)、「有痔無恐」(痔瘡藥)等咁好玩的廣告字眼、宣傳語句了。
翻看資料,早於兩年前,上海就有因「玩字」而被控的先例:某台資內衣牌子在地鐵站內賣廣告,以「玩美女人」為標語,雖然含意是「完美女人」,但穢玩洁C結果引起市民強烈反應,群起向報章投訴;報道刊出後翌日,當地工商局就把廣告牌拆除,後更以「妨礙社會公共秩序和違背社會良好風尚」為由,向該台資公司罰款二十萬元人民幣。
此案例,雖主要針對意識不良而非針對玩字,卻成了內地玩字玩出火的經典作。
平心而論,玩字對社會、對文化,的確有害處。曾有位中文老師向我說,近年其學生永遠把「三部曲」寫錯成「三步曲」,罪魁禍首是有套西片在港被譯做《三步殺人曲》!
但,搞到要政府立法嚴禁傳媒玩字,我就絕對不能認同;這是扼殺創作的惡法!
若論對漢字文化的破壞,個人認為簡體字比玩字更甚啦!簡體字中「頭髮」變成「頭發」、「模範」變成「模范」,難道這些不是破壞漢字文化乎?

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