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Date Posted: 07:11:37 11/09/04 Tue
Author: Celebrity moves
Subject: Shill Life: When Celebrities Make a Deal

Shill Life: When Celebrities Make a Deal
Madonna and McConaughey make easy money.
Nov. 4, 2004

Next time you hear a celebrity talk about their "art," you might want to check to see if they're one of the many big names trading their fame for a few extra bucks.

These days, you can't swing a Kabbalah bracelet in Hollywood without hitting an actor or performer with an endorsement deal -- or five. Beyonce, Jennifer Lopez and Catherine Zeta-Jones are well-known for their corporate shilling, and it looks like Madonna, Matthew McConaughey and Jessica Simpson are all looking to cram more cash into their already bursting coffers.

The New York Daily News reports the Big M is in negotiations to strike a pose in Versace's spring collection for an advertising spread shot by Mario Testino (she might also appear in TV spots).

"Madonna is coming up with ideas for the campaign," an insider tells the paper. "She wants the ads to be provocative and sexy. She wants everyone to know how good she looks at 46."

Of course, Madonna isn't about to show off her preternaturally preserved visage for a song. She's reportedly asking for a jaw-dropping $12 million for her efforts, a number that dwarfs the $5 million Nicole Kidman received to emote in Baz Luhrmann's two-minute epic love story for Chanel No. 5.

McConaughey, meanwhile, is aiming a little more mass market. He's agreed to smell like the "modern cowboy" of the "American West" with "a rich blend of rugged woods and spice." Yup, the actor has signed on to stump for Stetson, that fragrance staple stuffing many a dad's stocking on Christmas morning.

Stetson, according to the press release, "represents rugged masculinity, originality, independence, Western heritage, and genuine American values," all qualities we feel were embodied by Matthew's character in "Dazed and Confused," who famously observed, "That's what I love about these high school girls, man. I get older, they stay the same age."

The Texas-raised actor, 35, will appear in TV spots directed by "21 Grams" auteur Alejandro Inarritu and print ads shot by Jean-Baptiste Mondino. The black-and-white commercials will debut later this month.

"We could not think of a better spokesperson," a company exec blah-blahs in a statement, carefully avoiding mention of McConaughey's past butt-nekkid bongo adventures. "Matthew is the perfect partner for Stetson."

And Simpson isn't going to let a little thing like overexposure slow down her endorsement juggernaut.

The Daily News reports Nick Lachey's blonder, more buxom half, 24, who is already pocketing big bucks to talk up the wonders of Pizza Hut, Proactiv and her "lickable" Dessert beauty products, has signed a $10 million licensing deal with the Andrew Sports Club corporation to launch her very own clothing line.

The duds will debut under the Jessica Simpson and Sweet Kisses brand names and will include items such as junior sportswear, dresses, hats, kids' clothes, jewelry, lingerie and watches. And even though Jess doesn't know her oregano from her okra, and probably thinks Le Corbusier is something that can be cleared up with Proactiv, there's also talk of a home furnishings line.

The deal was overseen (naturally) by Jessica's dad, Joe Simpson, who hit it off on a spiritual level with Sports Club CEO Andrew Kirpalani.

"We really clicked, because I was speaking to him as an Evangelical and a preacher," Kirpalani tells the paper. "Being a Hindu myself, I could relate to that."

Look for the clothes in mid-2005 at Sears and J.C. Penney, among other stores.

And finally, Cybill Shepherd is turning her abdominal discomfort into cold hard cash. The 54-year-old actress is chatting up irritable bowel syndrome as a paid spokeswoman for the drug Zelnorm.

"[Sufferers] are embarrassed to talk about it and we never do anything with silence," Cybill tells Access Hollywood. "It was so funny when I start doing the thing I would just say IBS/constipation and people would just start laughing. But nobody's laughing now." Ya got that right.

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