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Date Posted: 01/21/04 9:43am
Author: Karen
Subject: Speaking Of Hatrick>
In reply to: Bix 's message, "Media Medium... medium-rare, maybe..." on 01/ 5/04 2:46am

>This is a strange thing that has been around for a
>while, but I don't remember anyone posting it before.
>It's like a psychic's view/astrologist's view of Hat
>Trick's future prospects:
>
>
>
>Media Medium
>7 December 2000
>
>HAT TRICK PRODUCTIONS: Can Independents save their
>brands?
>
>Independent TV producers like Hat Trick have right on
>their side, but their chances of hanging on to their
>brands are slim.
>
>
>In an open letter to the government, four leading
>independent production companies have put the case for
>keeping rights to their own programmes. Current
>practice, apart from ITV, is for broadcasters who
>commission programmes to insist on purchasing all
>rights. The Indies' case is that they are the drivers
>of creative programming and they need to hold on to
>their resources. The big broadcasters have no time or
>energy to promote programmes as individual brands, or
>adequately market them, whereas the indies "have a
>passion and a hunger which no broadcaster could ever
>match".
>
>Passion and hunger are certainly true of Hat Trick,
>judging from its horoscope (April 30 1985). As a
>hungry Taurus with a triangle of planets in
>money-minded earth signs, this is a company with sound
>business sense which is well capable of maximising its
>resources. But it is no dull clod, with sparky,
>irreverent Uranus rising in enterprising Sagittarius.
>Its innovative abilities are clear in its standard
>bearing programme, Have I Got News For You, and in its
>foreign transactions it has made a big impact the
>competitive US market with Whose Line Is It Anyway?.
>Hat Trick gets its name from a lively Mercury, the
>planet of tricks and trade, linked to pushy Mars, and
>this also gives it brilliant potential to increase
>revenue for new research and production through brand
>development.
>
>Leading the battle at Hat Trick are joint managing
>directors, Jimmy Mulville and Denise O'Donoghue.
>Despite his comic streak, Mulville is a strategic
>Capricorn (January 5 1955) - he was, after all,
>PRESIDENT of Cambridge Footlights Review - and
>Capricorns have politics in their bones. This coming
>year, his horoscope is dominated by aggressive,
>swashbuckling Mars, and ex- wife O'Donnoghue is also a
>come-out-and-fight Aries (April 13 1955).
>
>Will they pull it off? The astrology shows that the
>independents have right on their side but sadly, it
>doesn't support them through to victory next year. Hat
>Trick's Mercury is moving to oppose Pluto and since
>Pluto is a god with no altar of appeal, the likely
>response is refusal from the broadcasters and a deaf
>ear from the government. The indies are going to have
>to find a different contractual way of sorting this
>out and protecting their brands, but with such a smart
>Mercury, expect Hat Trick to pull some other ingenious
>rabbit out of its hat.
>
>
>
>Personally, I'd like to see them pull a rabbit out of
>their hat that involves selling WL on video or DVD...
>but just whose "property" is the show now? Does WL
>belong to Hat Trick or Warner Brothers, and which
>company is dropping the ball on this one? (ABC is
>just the network airing the show, as is ABC Family;
>they're useless, and they mean nothing more on the
>video/dvd end of things than Comedy Central does.)

If you go to Yahoo News, there is an interview with Jimmy Mulllville himself. It's from the British newspaper, The Guardian.

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