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Date Posted: 09:39:31 09/16/04 Thu
Author: J.R.Smith, c.f.t.,s.f.t., p.n.s. - ISSA, USSA, ISFN
Subject: TV, Eating Out Makes Kids Fat, Studies Agree

TV, Eating Out Makes Kids Fat, Studies Agree

Reuters Health

By Maggie Fox

Tuesday, February 24, 2004

WASHINGTON (Reuters) - Excessive television watching and fat-laden fast food menus are working together to make U.S. children fatter and fatter, two separate reports said on Tuesday.

The reports by non-profit groups, the Kaiser Family Foundation and the Center for Science in the Public Interest, were issued a day after the American Psychological Association published a new policy recommending legal limits on advertising aimed at children.

The Kaiser Foundation, which studies family health issues, said research had not pinpointed precisely why television watching is so strongly linked with childhood obesity. But experts told a briefing that evidence pointed to advertising for junk and snack foods.

The CSPI, which publishes frequent reports on the fat and calorie content of popular foods, criticized kid's menus at restaurants that feature deep-fried foods, sugary drinks and calorie-laden desserts.

The U.S. Centers for Disease Control and Prevention says that since 1980 the proportion of overweight children ages 6 to 11 has more than doubled. It estimates that 10 percent of young children aged 2 to 5 and 15 percent of 6- to 9-year-olds are overweight.

The Kaiser Foundation studied whether time spent watching television and movies and playing computer and video games really contributes to this, as many believe. Its experts reviewed more than 40 studies on the subject.

"While media is only one of many factors that appear to be affecting childhood obesity, it's an important piece of the puzzle," Vicky Rideout, a Kaiser vice president, told a briefing.

COUCH POTATO EFFECT NOT TO BLAME

The studies did not compellingly support the so-called "couch potato" theory - that kids who watch TV are not out exercising and playing.

"One of the possibilities is food advertising. It seems to be a strong possibility," added Elizabeth Vandewater, an expert on human development at the University of Texas in Austin.

"We know that advertising works, and it works well," she added.

Psychologist Dale Kunkel of the University of California at Santa Barbara agreed. "It works especially well on young children," he said.

Dr. Tom Robinson, a pediatrician at Stanford University in California who studies obesity, tried reducing how much TV kids watched to see if they became less fat. They did.

Two of his studies on a total of 1,100 children aged 8 to 10 showed that when TV watching was reduced, the children - who were growing - gained less weight.

Turning off the television slowed down obesity more than anything else, including exercise programs and diets, Robinson said. "It amazed me that we saw these effects," he said.

The Kaiser experts said the typical child sees about 40,000 ads a year on TV, most for candy, cereal, soda and fast food.

And fast food, said the CSPI, is certainly making children fatter. "We found that most meals have 600 or 1,000 calories - that's half a days worth or more for kids aged 4 to 8," the CSPI's Jayne Hurley told a news conference.

"Any kid who eats a cheeseburger, fries, Coke and sundae will be sitting down to an amazing 1,700 calories and three and a half days' worth of bad fat. Of course, who would know that? Menus don't have to list nutrition information."

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