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Date Posted: 00:13:10 01/25/04 Sun
Author: Babs
Subject: FTC: Internet Fraud Soaring
In reply to: Dummy 's message, "Most consumer complaints last year involved online fraud" on 21:39:16 01/22/04 Thu

FTC: Internet Fraud Soaring

Overall identity theft remained the top form of consumer fraud, but Internet related events are quickly climbing the list of top consumer complaints, according to a fourth annual report released Thursday by the Federal Trade Commission. Identity theft accounted for 42 percent of complaints lodged in the FTC's Consume Sentinel database. Internet auctions accounted for 15 percent of the complaints, while Internet services and computer complaints had a 6 percent share.




Yahoo! Dances The Fandango
Yahoo! said it has partnered with Fandango, the online and telephone movie ticketing and information service to offer the company's services on its popular Yahoo! Movies channel. Fandango reaches nearly 70 percent of movie theaters that are wired for online ticketing. Yahoo! plans to integrate Fandango into Yahoo! Movies where Web surfers will be able to access movie trailers, view credits and actor trivia and chat about films. Market researcher NRG reports that 40% of moviegoers who attend a movie on its opening weekend say that they decided to because of Web promotion. Yahoo! Movies racked up 8.5 million unique monthly visitors in December, according to Nielsen/NetRatings. Yahoo! also has a ticketing relationship with MovieTickets.com.


McNicholas Named SVP, Retail Partnerships At CoolSavings
Direct marketing and media company CoolSavings has named Christine McNicholas as senior vice president of retail partnerships. McNicholas will lead CoolSavings' effort to build strategic relationships with major grocery retailers. Prior to joining CoolSavings, McNicholas was vice president of sales and marketing in the retail services division of Catalina Marketing Corporation. She also served in several sales and marketing capacities at Nestle Food Company.


Shelron Group Launches Chainreaction
The Shelron Group has debuted "Chainreaction," a software package designed to help advertisers maximize ROI. Features include real-time tracking, automated downloads and historical performance stats.

"This move is a result of a two-year process where we have been specializing in developing solutions for both database integration and management and Internet advertising," said Shelron chief executive officer Eliron Yaron in a press release. "With the experience and success that we have garnered for our clients, it was a natural move to focus on online marketing and advertising companies."

Chainreaction will be available as both a full software package or on a per-campaign basis.

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