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Subject: PPS/SFAS : T H E -N E W- C I N D E R E L L A S p1


Author:
PCIJ report on music singing contests
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Date Posted: 05:24:22 08/17/05 Wed

Subject : P U B L I C E Y E —
" T H E N E W C I N D E R E L L A S "
================ part one =================

A music scene/singing contest article from the ..
Philippine Center for Investigative Journalism (PCIJ)


SO WHY the search for newer stars? Where would all these idols of
tomorrow end up if there were no longer such thing as a future in
showbiz?

( Picture of ABS-CBN’s Star Circle Quest hopefuls on-site )

The answer to the first is simple: money, both for the networks and
for the contestants. The answer to the second question is also
simple: since they were discovered by television, they will remain
confined to the small box under the spell of the remote control.
Once their marketability has reached the inevitable saturation
point, their magical coach will turn them into pumpkins. For many of
these instant stars, the rise and fall would be so swift, it feels
as if these took place in just one night.

Nowadays stars seem to fade even faster than they are allowed to
fully shine. This is because today's idols are being mass-produced
in conveyor-belt fashion, thrown to the consumption of the public
complete with persona, packaging, and career lifespan. Instant
stardom does not necessarily include long-term career planning. Much
like instant gratification, although the amount of the agony is not
necessarily commensurate to the duration of the ecstasy.

This is truer for those joining the general talent searches, but
even those crowned as the newest singing sensations in vocal
contests may find their time in the spotlight up almost as quickly.
Forget the mapping of healthy and creative careers. Even before they
dry their tears and step down the stage, the Regine Velasquez or
Gary V hopefuls are made to sign exclusive managerial and recording
contracts with companies that are directly or indirectly related to
other multimedia venues. Their prizes may assure them of income, but
their signatures on the papers thrust under their noses doom them to
the dictates and planning meant to service corporations.

Talent search champs literally become studio properties, and their
iron will be struck while they are hot-and hot they will not remain
for too long considering all the striking that is going to be done.

The search may even have a longer lifespan than the actual stardom:
studios invest a lot of money and strategizing in order to generate
and sustain interest in the talent searches. Recovering these
investments in any way they can is only good business practice.
Thus, no talent search is complete without interactive text
messaging and mall tours all over the archipelago. There is also the
omnipresent possibility that the real-life stories of the
contestants will be reenacted in episodes for the network's TV drama
series.

Singing champs are thrown into a series of television shows as
guests, made to record their maiden albums, filmed in MTVs for their
carrier singles. Songs are selected for them-not to further test
their mettle, but to perpetuate whatever style they flaunted in the
competition that they won. Seldom are these vocalists given the
chance to experiment, grow, or even develop their own singing
styles. Their entire careers, including the sound coming from their
throats, are predetermined by what has been identified as their
selling points in a crowded market. Later, they are nudged into the
field of acting, perhaps even given their own drama series, and have
one-on-one interviews with Boy or Kris or Ate Mel.

But the teen idols spewed out by the general talent searches seem to
be the sorrier lot. Shoved in front of the camera with nothing else
than their looks and their smiles, they are made to master mostly
the art of pleasing the fans. It is much like on-the-job training,
but in this case the youngsters often have no real understanding
what they are training for, beyond looking adorable. It really does
not matter if their entertainment talents are as raw as sashimi,
that they have three left feet, or are prone to sputtering
incoherent monosyllables during live interviews. It does not matter
if all they can really do is wave at the crowd. So long as they keep
the fans busy screaming their heads off and waving enormous
streamers proclaiming eternal love and loyalty, they get to stay on
stage and on cam.

Most of the roles handed the neophytes will not demand anything more
from them than they be themselves. They will be made to believe that
the very reason for their existence is to be part of a love team.
For many, that will constitute "acting."

Inevitably, these young upstarts may mistake pandering to the
superficial and fickle needs of the audience as honing
their "craft." Popularity and marketability rather than the
development of acting skills will eventually take priority. To make
their market magic last longer than 15 minutes, some may resort to a
trick now employed by some of the most popular (but desperate) media
personalities: manufactured scandals and controversies that would
attract enough attention to earn them space in showbiz columns and
airtime on talk shows. They may be part of the ultimate industry of
illusions, but when these youngsters begin to believe that their
success can be measured only through the volume of applause or how
much they are talked or written about in their off-screen
adventures, then something is very, very wrong.

http://pcij.org/imag/PublicEye/cinderellas2.html

---- read ---- learn ---- comprehend ---- /
PHILIPPINE CENTER FOR INVESTIGATIVE JOURNALISM
http://www.pcij.org/
--------------------- >

mmJun ;-) pps moderator
Music * Inside * Stories
http://insidebuzz.tripod.com

" Helping to Enlighten Regine/Sarah fans.."

rv_searchforastar · Regine Velasquez's Search For A Star
http://tv.groups.yahoo.com/group/rv_searchforastar/

rv_thebirdnest · REgInE VeLasQueZ - ThE FaNs BiRd'S nEsT!
http://launch.groups.yahoo.com/group/rv_thebirdnest/

++++++++++++++++++ you are on the +++++++++++
rv_pinoypopsuperstar · Regine Velasquez: Pinoy Pop SuperStar
http://groups.yahoo.com/group/rv_pinoypopsuperstar/
+++++++++++++++++++++++++++++++++++++++++++++

" Have a nice musical Regine, Sarah & Kuh day.. "

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Replies:
[> Subject: PPS/SFAS : T H E -N E W- C I N D E R E L L A S p2


Author:
PCIJ -special music report
[ Edit | View ]

Date Posted: 05:28:04 08/17/05 Wed

Subject : P U B L I C E Y E —
" T H E N E W C I N D E R E L L A S "
================ part two =================

A music scene/singing contest article from the ..
Philippine Center for Investigative Journalism (PCIJ)


SHOULD WE then dismiss these endless talent searches as having nothing good to contribute? Obviously, although they shamelessly follow the template established by "American Idol," these searches are part of an even larger trend called Reality Television where real people are made to perform extraordinary tasks to prove their worth and win the grand prize. Still, is there hope that these talent searches could yield the best results in terms of discovering noteworthy acting and musical geniuses over and beyond the superficiality of mass popularity?






In a way, more doors are open to achieve success — regardless of how the word has been redefined. It is so much easier to reach stardom nowadays since the traditional concept of fate and destiny has been replaced by media's more comprehensible and predictable machinery. Showbiz, too, is the great equalizer; it does not matter if you are from UP, La Salle, Ateneo, or some school that the Department of Education has not even heard of. After all, most of the biggest stars are dropouts, so who needs formal education? All the teachers in the country could well migrate to Texas and these kids (and their parents) would probably not even notice, busy as they are making a grab for endorsements that will pave the way to their envisioned life of ease.

Make no mistake, their lives can and will change once they become stars. From taking a padyak in Tondo or Laguna, they will be going to their rackets in SUVs, and living in photogenic homes that will be featured in Yes! Magazine. They will probably acquire the usual trappings of the profitable media career: Technomarine, then Cartier or Rolex watches, a collection of sneakers worth five digits a pair, clothes by designers like Inno Sotto. For many, it is this way of living that is the goal, and not the profession itself.

Some of these youngsters do possess charisma and the drive to be exceptional. But the careers they are being offered have got nothing to do with improving their craft; neither is career longevity factored in their newfound options in life. Everything centers on making the most out of an opportunity and milking as much money as they can out of each moment the spotlight is on them. But to dream, believe, and survive require more than good old guts or a stage mother reviving her thwarted ambitions through her child. The quest for stardom goes far deeper than wanting to find the pot of gold at the end of any neon rainbow.

Today's teen idols are only as good and as saleable as long as they remain young and new. In a globalized media culture, the buzzword has always been newness. Excitement is always equated with the latest-not necessarily better or best, but simply the newest. In a fast-paced world where the speed of technological developments outpaces that of rational thought, trends are no longer spontaneous reactions brought about by social and economic factors. Trends are created in order to keep the wheels of business turning. The frenzy that accompanies a sensation is the product of media manipulation-the entertainment industry has learned the trick of creating buzz and birthing trends.

This is very obvious the creation of instant stars. Never before have media personalities been diminished to the status of commodities integral to the selling and ratings game in the television and music industries. Talent searches are no longer sincere efforts to mine golden discoveries but rather to undermine enthusiastic and even deluded young talents into products that will be shaped, packaged, and sold as long as a trend lasts. Note, for instance, that today's singing champs have a glaring common denominator about their performances as well as their voices: they are all belters whose concept of good singing is hitting and sustaining throat-shredding, lung-busting high notes enough to shatter eardrums and make the audience gasp in amazement.

Unlike before when "Tawag ng Tanghalan" produced a Nora Aunor or "Ang Bagong Kampeon" yielded a Regine Velasquez, the speed-star system produces too many names that will have no recall value not unless they become bigger than the studios that discovered them. And that is a near impossible feat.

As it is, not a single one among the new breed of popular singers can boast of a signature style that made the Kuh Ledesmas, Zsa Zsa Padillas, Martin Nieveras, and even the Pilita Corraleses of the past. Once in a while there is a Paolo Santos, but by and large all the new recruits sound alike — cover versions of Western vocalists who they consistently and persistently mime all the way down to the flicking of the finger while grasping the wireless microphone.


- end of article -

---- read ---- learn ---- comprehend ---- /
PHILIPPINE CENTER FOR INVESTIGATIVE JOURNALISM
http://www.pcij.org/
--------------------- >

mmJun ;-) pps moderator
Music * Inside * Stories
http://insidebuzz.tripod.com

" Helping to Enlighten Regine/Sarah fans.."

rv_searchforastar · Regine Velasquez's Search For A Star
http://tv.groups.yahoo.com/group/rv_searchforastar/

rv_thebirdnest · REgInE VeLasQueZ - ThE FaNs BiRd'S nEsT!
http://launch.groups.yahoo.com/group/rv_thebirdnest/

++++++++++++++++++ you are on the +++++++++++
rv_pinoypopsuperstar · Regine Velasquez: Pinoy Pop SuperStar
http://groups.yahoo.com/group/rv_pinoypopsuperstar/
+++++++++++++++++++++++++++++++++++++++++++++

" Have a nice musical Regine, Sarah & Kuh day.. "


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