VoyForums
[ Show ]
Support VoyForums
[ Shrink ]
VoyForums Announcement: Programming and providing support for this service has been a labor of love since 1997. We are one of the few services online who values our users' privacy, and have never sold your information. We have even fought hard to defend your privacy in legal cases; however, we've done it with almost no financial support -- paying out of pocket to continue providing the service. Due to the issues imposed on us by advertisers, we also stopped hosting most ads on the forums many years ago. We hope you appreciate our efforts.

Show your support by donating any amount. (Note: We are still technically a for-profit company, so your contribution is not tax-deductible.) PayPal Acct: Feedback:

Donate to VoyForums (PayPal):

[ Login ] [ Contact Forum Admin ] [ Main index ] [ Post a new message ] [ Search | Check update time | Archives: 1, [2] ]

[ Next Thread | Previous Thread | Next Message | Previous Message ]

Date Posted: 17:22:40 05/06/04 Thu
Author: Amy
Subject: Bonnie's "Life" keeps getting better


Check out this article about a promotion that ABC is doing with PEPSI. It has to do with ABC'S comedies including LIFE WITH BONNIE. This is good for LWB'S renewal chances because HOPE & FAITH and THE GEORGE LOPEZ SHOW is involved in the campaign and they have already been picked up for next season.


Pepsi's 'Billion' Promotion Shifts to New Home at ABC

By Gail Schiller
LOS ANGELES (Hollywood Reporter) - This week, ABC and Pepsi-Cola North America will launch what the network is calling the biggest television promotion in its history: Pepsi's "Play for a Billion" sweepstakes.

Two hundred Pepsi consumers who enter the contest will be randomly selected to compete in an elimination game show hosted by Damon Wayans, which ABC will broadcast Sept. 12.

ABC is picking up Pepsi's "Play for a Billion" from the WB Network, which aired the first show last year.

"We opened dialogue with Pepsi over this past year to move over to ABC, and it worked out for both parties," said Dan Longest, senior vp integrated marketing and promotion at ABC.

As in last year's sweepstakes, Pepsi customers can enter the drawing to compete in the show for a guaranteed $1 million prize and the chance to win an additional $1 billion by entering the sweepstakes codes they find under the caps of Pepsi, Diet Pepsi and Sierra Mist products on the "Play for a Billion" Web site, <a rel=nofollow target=_blank href="http://www.BillionSweeps.com.">http://www.BillionSweeps.com.</a>

But this year, 50 of the 200 contestants will be chosen by entering the sweepstakes through promotions at tens of thousands of retail outlets around the country, which also will feature ABC's Summer of a Billion Laughs promotion for the ABC sitcoms "According to Jim," "8 Simple Rules," "Less Than Perfect," "My Wife and Kids," "George Lopez," "Hope & Faith" and "Life With Bonnie."

Also new this year, seven of the 200 contestants will be chosen from those who enter the sweepstakes by logging on to <a rel=nofollow target=_blank href="http://www.abc.com">http://www.abc.com</a> and entering "buzzwords" featured on the seven ABC comedies during the Summer of a Billion Laughs promotion, which runs June 21-July 26. Pepsi's packaging also will showcase the ABC sitcom promotion.

"This easily surpasses anything we've done before in scope and scale," Longest said. "Branding our summer comedies in this fashion and connecting them to a consumer event is unprecedented. It really is a great example as to how we can tap into each other's assets to build each other's businesses."

Pepsi said last year's Play for a Billion resulted in an improvement in brand awareness and general sales trends for the soft drink manufacturer.

"We were very pleased with last year's show and last year's promotion, and that's why it's back," spokesman Dave DeCecco said. "Adding ABC to the mix this year will really take this promotion to a new place. ABC brings a wide audience, and their great lineup of comedies adds an extra punch to the effort."

[ Next Thread | Previous Thread | Next Message | Previous Message ]
[ Contact Forum Admin ]

Forum timezone: GMT-8
VF Version: 3.00b, ConfDB:
Before posting please read our privacy policy.
VoyForums(tm) is a Free Service from Voyager Info-Systems.
Copyright © 1998-2019 Voyager Info-Systems. All Rights Reserved.