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Date Posted: 17:53:24 05/18/04 Tue
Author: Kathy Katlover
Subject: Please SNAIL MAIL

I posted this to Leah & Jenn's YahooGroups list earlier today. If I'm being a bore, please forgive me, but I'm going to do it anyway.

A few years ago I had a friend deeply involved in a "Save a show" campaign. That show had been the center of this person's world. I found out a few things.

*SNAIL MAIL* counts 100x more with the network folks than anything you can do online.

Everyone now knows that the web is the perfect place to set up mulitple identities. It's fast & easy. Therefore any email campaign or online petition is suspect as having a lot of duplication. One super-fan could create dozens of identities, often with seemingly real names & addresses. They can't check, so all become worthless.

Also, with my friend's campaign, one person decided to get people to bombard the email address. The company got very upset & finally threatened lawsuit because it was interfering with their regular business. If they saw "Save ***" in the subject line, it was treated as spam.

While I agree with Mrs. Manriquez that faxes force someone to deal with it. It can make that secretary very angry to have all her paper used & time spent dealing with a "Save the show" campaign if the campaign really gets going or if some good soul out there decides to hit resend a thousand
times. The faxes will go in the round file.

Lastly, I was told, that they figure that 1 person who takes the time to sit down & write a well-written paper letter, reveal their real name & address, spend the money for the stamp, & address it to the proper person, probably represents more than 1000 viewers who won't take the time.

One thing is vital. The letter must go to the right person. It must look business-like & be written in a sincere, business-like fashion, because TV is business to these people. They may well be fans of the show themselves, but business is business.

So, as well as emailing, etc. I urge everyone write the best, most to the point business letter they know how. No whining. No red marking pens, no sad faces, no neon paper. You have a point to make. Make it.

It also might not hurt to send letters to the proper person in Touchstone, urging them to shop it elsewhere, & to Eisner at Disney, who is the real head honcho. Perhaps to NBC, CBS, etc. Who knows. I've even heard of campaigns that target a sponsor who had regularly
advertised on the show. Money talks.

It must however be addressed to the right person in the right department at the right building. It does no good if it lands on a PR assistant's desk in the basement when the guy it should reach is on the top floor.

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