Re: column: Fairfield arena solution may be close to home -- Fairfield Stags Hoops Forum

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Date Posted: 03:07:33pm 01/17/06 Tue,
Author: observer
Subject: Re: column: Fairfield arena solution may be close to home
In reply to: Loyola211 's message, "column: Fairfield arena solution may be close to home" on 12:51:26pm 01/15/06 Sun,

take a lesson from Siena....had a scout day already this year and have a ton of marketing agendas....that is why they are the best drawing team in MAAC by far.

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[> [> Re: column: Fairfield arena solution may be close to home -- Stagophile, 03:17:48pm 01/17/06 Tue, [1]

I wish we would! What do you know about their Amtrak Lil' Saints Club? It looks like a great way to engage alumni and to give them a fun familiy activity to do with their kids. Do you know if it has a success at Siena?

http://sienasaints.collegesports.com/boosters/sien-boosters-littlesaints.html

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[> [> [> Amtrak Lil Saints Club - Kids Night Out -- Stagophile, 04:42:34pm 01/17/06 Tue, [1]

Fact: According to the Fairfield University Strategic Plan, the average age of the alumni base is 37. What are a majority of people doing around this point in life? Having kids and raising a family!!!

With this fact in mind, here is a great alumni/fundraising idea from Siena to go along with their Amtrak Lil' Saint Club...Kids Night Out.

Kids Night Out is billed as an event for "Mom and Dad...Take the night off on us: Are you looking for night out? Well, Siena Field Hockey and Water Polo presents 'Kids Night Out' for families of the greater Albany community." "Make new friends...Hang out with Saints players...Help support Siena athletics..." They are hosting the event on five different occassions probably with different sports represented and charging $10 for each kid. It's basically a glorified babysitting session, but, I am sure they have all sorts of activities lined up for the kids.

I think it's a neat idea that alumni parents would greatly appreciate and the kids would be thrilled about.

http://graphics.fansonly.com/photos/schools/sien/genrel/auto_pdf/lil_saints_dec_121605.pdf

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[> [> [> [> Re: Amtrak Lil Saints Club - Kids Night Out -- FU73, 05:03:36pm 01/17/06 Tue, [1]

The Siena website is filled with Saints marketing and promotion ideas that easily could/should work here. They apparently use these ideas to promote their athletics with the local fan, Siena alumni and current Siena students. Who at Fairfield is responsible for these types of activities?

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[> [> Re: column: Fairfield arena solution may be close to home -- FUAlum, 10:31:11pm 01/17/06 Tue, [1]

One point - WHY won't the town of Fairfield allow us to build a 5,000 seat arena yet they let Fairfield Prep operate a 5,000 seat football stadium. WHAT'S THE DIFFERENCE???? Just because one is indoor and one is outdoor??? It kills me every time the Town complains about us enlarging Alumni Hall when every year they allow the Prep to have 5,000 for their football games.

But I agree with the other alums above that the school's marketing effort is the problem. Don't give up on AHY until they try to market the games to alums better. I live near Stamford and the school NEVER sounds out promotional items or marketing stuff on upcoming games. They act like the alumni base doesn't exist.

It's a fact - when the school offered a Homecoming discount a few years back, they blitzed the alums with mailings and guess what? Over 4,800 showed up. Proof positive that if you keep after alums with regular mailings and promotional offerings, they will respond.

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