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So how do we better engage the alumni? -- Stagophile, 08:16:40pm 11/23/05 Wed, [1]
I don't know. So why not ask them? And I don't mean us "crazy" alumni on this board. I mean the alumni that live within an hour of campus and don't regularly, if ever, attend games. Have Fr. Von Arx send out a survey or have some marketing major run a telephone survey of alumni to ask them why they have not supported the basketball team up until now and what it would take to get them to support the program. I am pretty certain the alumni were asked in the past, but, maybe the school went about it the wrong way. Maybe they don't see the connection between their supporting the program (both financially and physically in the stand) and the ultimate success of the program.
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Re: So how do we better engage the alumni? -- FUAlum, 08:33:00pm 11/23/05 Wed, [1]
Like I said up above, the Manhattan Homecoming crowd of almost 5,000 a few years back was the result of a very successful alumni mailing blitz WITH the offer of discounted tickets. It worked extremely well, and it should serve as a model of future marketing. I really think the alums in Fairfield and NH counties need to be mailed ticket info on upcoming games almost every 3-4 weeks during the season, with special promotions set up for selected games, like giveaways or discounts for kids tickets. And, let's be honest, the prices of tickets could come down a bit, I think it would help.
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Re: So how do we better engage the alumni? -- JoeStag, 08:47:01pm 11/23/05 Wed, [1]
If that mailing went to all Alumni, then that is what is needed. But that game also had the biggest build-up of any MAAC game in a while, we were on a 6 game winning streak and it was a battle for 1st place. Students showed big time and Manhattan bought some fans.
I thought last year that email's went out with discounted tickets for selected games. I will have to check why that has not happen this year.
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Re: So how do we better engage the alumni? -- FUAlum, 11:23:45am 11/24/05 Thu, [1]
Joe Stag, I think you're talking about the weeknight game that was a battle for 1st place where about 5400 showed up. But the Homecoming game was during the first year when we kinda sucked, it was a Saturday game that was heavily marketed to alums as a Homecoming special with discounted tickets AND alumni receptions before and after at the arena. Considering the team wasn't playing well, the crowd of almost 5,000 was tremendous. But that's the thing, because of the constant media UConn blitz, I really think alums MUST be sent regular reminders of upcoming games that include things like receptions, giveaways, etc., because alums tend to "tune out" on the Stags if they don't get off to a quick start (like this year).
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Re: So how do we better engage the alumni? -- Stagophile, 05:13:14pm 11/24/05 Thu, [1]
Three ways to remind fans of upcoming games as suggested by the Marketing Manager of the Iona Gaels...
http://www.iona.edu/gaels/marketing/media_ads.cfm
SCHEDULE CARDS
Reach thousands of loyal Iona followers and businesses by sponsoring schedule cards that are produced for men’s and women’s basketball games. Your company will receive their logo, phone number, address, and web address on each card. Schedule cards are available at games and are distributed in high traffic areas around Westchester County. Schedule cards are produced for men’s and women’s basketball games.
Corporate Partners will receive:
• Company name and logo placed on each schedule card. Schedule cards are produced for football and men’s and women’s basketball).
SCHEDULE POSTERS
This opportunity represents outstanding repeat viewing media for your company's logo and/or message. Schedule posters find their way to prominent locations in retail businesses and restaurants throughout Westchester County. Schedule posters are produced for men’s and women’s basketball games.
Corporate Partners will receive:
• Company’s name and logo placed on each schedule poster. Schedule posters are produced for football and men’s and women’s basketball.
SCHEDULE MAGNETS
Schedule Magnets are produced for men’s and women’s basketball games. Magnet schedules are a great way for a sponsor to find their way into fan's homes and remain there for many years as part of collections.
Corporate Partners will receive:
• Company’s name and logo placed on each schedule magnet. Schedule magnets are produced for football and men’s and women’s basketball.
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Re: So how do we better engage the alumni? -- JoeStag, 08:37:28pm 11/23/05 Wed, [1]
The University (meaning Fr. van Arx) needs to seriously ask Alumni to support this venture at Harbor Yards, and paint the Vision of why that is important to the Unversity.
It is either important or not to the University..... he needs to tell us..... and ask for our support, not in money, but in support to attend games and support the team.
The development office contacts ten's of thousands of Alumni each year by phone asking for money. How about ask them for support.
Alumni getting involved in supporting athletics is not just a men's hoops issue, its an issue for all sports, and homecoming events But all is not falling apart as Men's hoops get the most support as far as attendance, and we are still 2nd in the MAAC in attendance, and we have progressed from when we played at Alumni Hall where we only averaged less than 2,000 fans with many people getting in free.
Stago, do you know if Soccer or Lacrosse charge for their games?????
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Re: So how do we better engage the alumni? -- Stagophile, 08:55:48pm 11/23/05 Wed, [1]
I am not sure about soccer, but I believe lacrosse charges a $5 admission.
Just one last nuance...alumni need to be treated like and must feel like they are a part of the program. They are not just fans paying for their tickets and sitting in the stands. There needs be a shared understanding with the alumni that we (Fr. Von Arx, GD and TOT) appreciate your vested interest in your alma mater and that you, the alumni, are an extremely important part of making this program and AHY a success. Without you, the alumni, this will never work!!!
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Re: Yes we need to win the MAAC -- Stags57, 08:32:12pm 11/25/05 Fri, [1]
In response to the question as to how we engage alumni, I believe the answer is quite clear. Nothing succeeds like success. Every year we hear that the U wants to re-energize the Alums and the student Red Sea. The way to accomplish this is to WIN. I have never felt that the administration and the board is as dedicated to excellence in athletics as they are to academics. As an alum that does travel some 90+ miles to the home games, I would NEVER recommend that any other classmate that they do this. You go to the games, especially at the start of a new season, you go TO the games with such hope, and then have a long ride home with such frustration. The team either loses, very often badly (ie:St Joes) or just about wins in spite of passing the ball back and forth near half court instead of attacking the basket. Let's face it, the games are BORING!
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Stags Alumni Fan of the Week -- Stagophile, 08:01:44am 11/26/05 Sat, [1]
Stag57,
You are my nominee for Stags Alumni Fan of the Week. Any alumni fan willing to travel 90 miles to see the Stags play is a diehard fan and a winner in my book. We need more alumni fans like you!!!
Go Stags!!!
Stagophile
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