Author:
Wong Po Fan
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Date Posted: 21:22:15 11/29/04 Mon
>請問應該包括什麼資料呢?
>又, 有什麼地方要注意?
Example of a business plan:
Content
1.) The Organization
- Visions, Objectives
- Description of products and services
- Competitive advantages, value added for customers, unique selling proposition
- Legal and organizational basis
- For start-ups: founder team
- Strategic partners, cooperations
2.)Market Analysis
- Target markets (market volume, segmentation etc)
- Competitors
- Trends, drivers, future developments
3.)Phases of Corporate Development
- Phases of growth
- Potential risks, scenarios, alternatives (I concern the risk very much)
4.)Sales and Marketing
- Objectives
- Distribution/Marketing channels/activities
- Marketing plan and budget
5.)Staff
- Staff requirements, qualification requirements
- Management team (If necessary)
6.)Planned Investments
- Description and reasons for planned investments, expected effects
- Planned financing of investments
7.)Financial Projections
- Profit and Loss Account (Years 1-3 or 5)
- Balance Sheets (Years 1-3 or 5)
- Cash Flow Budgets (years 1-3 or 5),
- Working capital needs
- Break Even Point
- Exit options for investors, if applicable plans for interests and repayments
8.) Summary
- SWOT & 5-Forces
- Conclusion
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