| Subject: The P O W E R - 2 5 of PHILIPPINE S H O W B I Z gr4 |
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Date Posted: 06:22:03 08/17/05 Wed
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In reply to:
m.i.b. - PCIJ report
's message, "The P O W E R - 2 5 of PHILIPPINE S H O W B I Z gr3" on 06:19:25 08/17/05 Wed
P U B L I C E Y E — T H E P O W E R 2 5
MOST INFLUENCIAL PEOPLE IN PHIL SHOWBIZ ENTERTAINMENT
================ group four =================
A music scene special report from the . .
Philippine Center for Investigative Journalism (PCIJ)
« STAR MAKER — the power to make and break stars
I CELEBRITY — the power to draw audiences
v CONTENT — the power of hits
µ DISTRIBUTION — the power and network to distribute hits to
people
¤ POLITICS — the power of political clout and the
right political connections
l MONEY — the power to finance entertainment projects
1. EUGENIO LOPEZ III, Chairman and CEO, ABS-CBN
v CONTENT µ DISTRIBUTION « STAR MAKER ¤ POLITICS
Gabby Lopez is the quintessential media mogul presiding over a media
empire. Software and hardware, content to delivery, if it has to do
with entertainment, chances are he controls it via the vast network
of properties acquired and reacquired by the Lopez family over the
past 25 years. That conglomerate now includes properties that range
from TV and radio broadcasting to cable, internet service, product
licensing, recording, film production, post-production, new media,
publishing, and international distribution. Although Gabby Lopez
inherited his position from his father — the late Eugenio 'Geny'
Lopez Sr. — it is his vision of a vertically integrated media
company that has transformed ABS-CBN from a broadcasting business
into the most profitable and powerful total entertainment company in
the country.
2. FEDERICO GARCIA, President and COO, ABS-CBN
v CONTENT µ DISTRIBUTION « STAR MAKER
Freddie Garcia is the king of programming — a distinction even
the
competition acknowledges. A legendary figure at the network, Garcia
was invited back to run the station when the Lopezes reacquired ABS-
CBN in 1986; he turned the station around from last to first place
in ratings and revenues in just over a year. His secret lies in his
uncanny ability to feel the pulse of the market, spot promising
talent, manufacture hype, and produce hits. Garcia is above all a
marketing genius who has transformed ABS-CBN into one of the most
recognizable and admired brands in the country.
3. FELIPE GOZON, Chairman and CEO, GMA Network
v CONTENT µ DISTRIBUTION « STAR MAKER
As head of GMA, Felipe Gozon oversees a group of media companies
that include broadcasting, new media, post-production, and
international distribution. He recounts how GMA management had once
been content to pay second fiddle to ABS-CBN, content in its
reputation for balanced programming and award-winning shows. That
culture, he now says, is a thing of the past. When Gozon took over
as CEO of GMA in 2000, one of the first things he did was purge the
management team led by his predecessor and co-owner Menardo Jimenez.
Gozon has revitalized GMA by bringing new blood into his top
management team, recruiting big stars, and introducing bold
programming moves to challenge rival ABS-CBN head on. So far, his
aggressive moves are paying off. From a far second in the ratings,
GMA has moved up and continues to inch closer to ABS-CBN, even
edging the network in daytime and weekend programming. The rise of
GMA has leveled the playing field and challenged the virtual
monopoly ABS-CBN enjoyed over artists, talents, and advertisers.
4. LILY MONTEVERDE, Executive Producer, Regal Films
v CONTENT « STAR MAKER
Mother Lily defies the average person's image of a media mogul. Low-
key and unapologetically plain, she prefers to remain backstage
where she knows the real power resides. After decades of providing
the public with some of the most popular films and love teams,
Mother Lily remains an enigma to those who can't seem to decide
whether to revile or celebrate her. The reason for the ambivalence?
Her practice of manipulating the entertainment press into hyping
Regal's latest projects and the studio's leading stars through
manufactured intrigues and staged controversies. Despite this, few
deny her talent for determining the taste of the ordinary person, an
ability she continues to develop through watching films in public
movie houses and mingling with the fans. And as Assunta de Rossi's
breakthrough film "Red Diaries" tells us, Mother Lily has proven
that a gut feel for the market coupled with a heavy dose of
controversy remain a winning formula for generating box-office hits
and catapulting unknowns to stardom.
5. VIC DEL ROSARIO, Chairman and CEO, VIVA Entertainment Group
v CONTENT µ DISTRIBUTION « STAR MAKER
The crisis in the recording and movie industry has diminished the
power and profits of Boss Vic's formidable entertainment empire.
Although still a force in the music recording, film production and
distribution business, VIVA's fortunes have been kept alive by its
investment in television programming on IBC 13's primetime block.
Del Rosario has shown that he's still a major player with a number
of bankable hits like the popular game show "Who Wants To Be a
Millionaire" and the PBA series. By acquiring Vintage Sports, VIVA
has also become the country's premier sports content provider.
6. CHARO SANTOS-CONCIO, Executive Vice President, ABS-CBN
Entertainment Group and Star Cinema
v CONTENT µ DISTRIBUTION « STAR MAKER I CELEBRITY
Charo Santos-Concio is known better for her powerful performances on
screen than for the power she wields within ABS-CBN's entertainment
division, where she oversees the production of programs and the
hiring of talents that put together the network's dramas, variety
shows, and sit-coms. Through smash hits like the
telenovelas "Esperanza" and "Pangako sa 'Yo," and box office winners
like Star Cinema's "Anak," Santos has exhibited a knack for
manipulating the heart strings of female audiences all over the
country.
7. FERNANDO POE JR., Actor
I CELEBRITY v CONTENT ¤ POLITICS l MONEY
The king of action films is also the most popular actor who hardly
ever acts anymore. For FPJ, power seems to grow inversely
proportional to the number of films he stars in. The few movies he's
done have been consistent hits at the box office and even reruns on
TV are ratings winners. He has used his popularity to command huge
talent fees and his clout to get producers to provide him creative
control over film projects and the television rights to them.
Political power is also something FPJ wields these days. None other
than best buddy Erap, otherwise known as ex-President Joseph
Estrada, promises to back him in 2004 if ever the action king
considers a run for the presidency.
http://www.pcij.org/imag/PublicEye/power252.html
---- read ---- learn ---- comprehend ---- /
PHILIPPINE CENTER FOR INVESTIGATIVE JOURNALISM
http://www.pcij.org/
--------------------- >
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