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Subject:  "The Cheesecake Factory®" 364 N Beverly Drive, Beverly Hills |
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Author: David Harrison Levi | [ Next Thread |
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] Date Posted: 11:43:18 10/01/06 Sun Author Host/IP: cache-ntc-ab10.proxy.aol.com/207.200.116.74 The Cheesecake Factory, Inc.® operates 100 + upscale, casual dining restaurants under The Cheesecake Factory® name. Distinctive architecture, stylish décor, superior service and an extensive, innovative menu of more than 200 items with generous portions at moderate prices combine to create an overall dining experience with unparalleled value. The Company's common stock began trading on the NASDAQ Stock Market® in September 1992 under the ticker symbol "CAKE." The Cheesecake Factory® also operates a bakery production facility that produces over 40 varieties of quality cheesecakes and other baked products for the Company's restaurants and for other foodservice operators and distributors. Grand Lux Cafe®, the Company's upscale casual dining restaurant created for the Venetian Resort-Hotel-Casino in Las Vegas, was opened in May 1999. The Company also operates a self-service limited menu foodservice operation under The Cheesecake Factory Express® name inside the DisneyQuest® family entertainment concept in Orlando, Florida. Additionally, the Company licenses three bakery cafe outlets to another foodservice operator under The Cheesecake Factory® name. The Cheesecake Factory® Story... In the late 1940’s, Evelyn Overton opened a small cheesecake shop in Detroit. In order to raise her two small children, David and Renee, Evelyn gave up the shop and moved her baking to her basement kitchen, where she continued supplying local restaurant clients with her cakes. Then in 1972, with her children grown, Evelyn and her husband Oscar decided to move the business to Los Angeles. Oscar concentrated on selling cakes and building new accounts while Evelyn baked and managed the office. Finding that Los Angeles loved Evelyn’s cheesecakes as much as Detroit, their reputation and sales grew! A larger, new and improved bakery was born, creating over 20 varieties of Evelyn’s delicious cheesecakes and other incredible desserts which were sold to wholesalers from Santa Barbara to San Diego and eventually out-of-state. In 1978, the Overtons founded their first full-service restaurant, "The Cheesecake Factory®", which opened in Beverly Hills. Today, Evelyn and Oscar’s son, David carries on the same commitment to quality, entrepreneurial spirit, energy and creativity that his parents inspired. [ Next Thread | Previous Thread | Next Message | Previous Message ] |