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Date Posted: 09:50:32 12/17/13 Tue
Author: Elizabeth (Koshy)
Subject: Re: Essay Editing Services
In reply to: Essay Editing Services 's message, "Essay Editing Services" on 05:11:45 05/03/13 Fri

Summary


An accomplished marketing professional with proven expertise in building stellar brands and in creating enduring, successful business. With over 10 plus of work experience, I have been very successful with new business launches and with ‘turnaround’ situations. I adorned a Senior Management role at the very early age and I approach business growth and business challenges with an entrepreneurial flair, bringing a market facing and market winning strategy with financial break – through performance consistently. I have years of expertise in managing pipeline generation, including managing campaigns from concept to ROI analysis, demand generation strategy, email marketing, lead nurturing, database marketing, content marketing, webinars integrated marketing, technology marketing, social media marketing, corporate marketing, channel marketing, public relations and communications.


Key Capabilities
• Expertise in B2B /SMB marketing.
• Strong consumer innovation capabilities and aggressive marketer
• Pioneer of new business models
• Builds strong relationships with key external stakeholders and ecosystems
• Demand generation strategist who can be hands-on in driving marketing programs.
Professional Experience:

Marketing & Digital Media 2013 to date
Digital Marketing Consultant

• Senior Vice president/Marketing Consultant –Active Media.
Currently involved in generating pipeline and leads
• Consultant to Akel Venture (Marketing and Digital Media Strategy)
• Marketing consultant to Coco’s Closet (e commerce venture)

iGate Corporation-Fremont, CA 2009 - 2012
Vice President, Marketing & Business Development-Media, Entertainment &New Media

• iGate is a US-based multinational corporation (Nasdaq listed IGTE) that is an industry focused technology provider, with $1 Billion plus in revenues. www.igate.com
• Key strategic relationship manager with entertainment, media and Digital media companies.
• Built the new Media and Entertainment business practice/industry segment for iGate Corporation
• Developed and articulated a long term marketing strategy for new business practice/industry segment for the company
• Was instrumental in getting marquee clients for iGate on board and positioned as a destination of choice (Comcast, Warner Music, DreamWorks, and 20th Century Fox).
• Oversaw the entire marketing/rebranding/customer messaging, PR communications for the vertical.
• Conceived and organized all customer meets and corporate events
• Led very large teams on multiple projects.
• Involved with all third party vendors and analysts for communication on the company
• Experience with Marketo and Sales force to generate, capture and track, leads, conversions and ROI
• Executed Inbound marketing programs


Clever Machine (Scenechronize), San Francisco, CA, (6 Months) 2009 - 2009
Head of International Marketing

• Scenechronize, the only web-based production management system in Hollywood.
• Responsible for overseeing the company’s product offerings with existing and potential clients.
• Responsible for evangelizing the SAAS based product to Hollywood studios and international studios
• Helped in international market expansion
• Was involved in marketing and branding Scenechronize to Hollywood studios.
• Organized customer meets to evangelize Scenechronize to Hollywood executives.

Animation Dimensions- San Jose, California 2005 - 2009
Head of Marketing and Business Development

• Set up Animation Dimensions, a leading Animation company, providing Flash Animation to International clients.
• Managed the operations from San Jose, USA, with offshore delivery studios in India.
• Scaled the revenues from 0 to $20 mm, with a 1000 plus animators
• Responsible for all aspects of B2B marketing services
• In a span of 3 years Animation Dimensions became the largest dedicated Flash based studio in Asia.
• Oversaw the entire marketing strategy for the company
• Represented the company at all Cannes Festivals
• Speaker at Cannes festivals for animation forums.
• Executed many B2B campaigns

JadooWorks Animation. - San Jose, CA 2001 - 2004
Head of Marketing &Business Development

• JadooWorks was a cutting-edge digital content creation studio that produced magical imagery for the global animation & gaming industry.
• Strategized the initiatives for the animation business in the international markets
• Customized and closed customized deals with various TV channels
• Oversaw the implementation of marketing/sales initiatives
• Established JadooWorks to be one of the leading CGI Studios in India (Premier Animations and VFX studio in Asia)
• Responsible for closing deals with major accounts (Warner studios, Disney Studios, Fox Studios, MTV Networks, Discovery Networks, Trump Group, Mike Young Productions, Wild Brain Studio)
• Executed B2B marketing campaigns


Education

Certificate in Social Media Marketing – UC Santa Cruz, CA, USA

MBA, Marketing - Mumbai University, India

Bachelor of Arts (Political Science), India

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