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Friday, April 26, 03:11:47am [ Login ] [ Main index ] [ Post a new message ] [ Search | Check update time | Archives: 1, 2, 3, [4], 5, 6 ]

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Date Posted: Wednesday, March 22, 05:34:27am
Author: Terry
Subject: Re: The Double Standard
In reply to: Alan Berman 's message, "Re: The Double Standard" on Wednesday, March 22, 04:24:35am

I'm not making a case for Jack. I'm telling you why oldies were dropped and why they haven't come back.

WFAN had a smaller overall audience than WCBS-FM. WFAN generated significantly more advertising dollars.

If there was a station that had 10 million teenage listeners, it wouldn't be an effective vehicle to sell subscriptions to the Wall Street Journal. They're not going to buy that product. That Journal ad money would be much better spent on a news station with 500,000 listeners.

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