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Tuesday, July 15, 03:21:49pm [ Login ] [ Main index ] [ Post a new message ] [ Search | Check update time | Archives: 1, 2, 3, [4], 5, 6, 7 ]

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Date Posted: Saturday, July 07, 02:10:01pm
Author: Sue P.
Subject: WHOO HOO!! Did you see today's News?

http://www.nydailynews.com/entertainment/tv/2007/07/07/2007-07-07_its_hit_the_road_jack_oldies_will_come_b.html

It's hit the road, Jack! Oldies will come back to 101.1FM

BY CRISTINA KINON
DAILY NEWS STAFF WRITER

Saturday, July 7th 2007, 4:00 AM


Hit the road, Jack! Those oldies but goodies are coming home to WCBS-FM.

Radio Business Report, a trade magazine, reported on its online newsletter yesterday that WCBS-FM will return to its oldies format, maybe as soon as next week.

After 33 years of rocking retro tunes, 101.1 switched over to a more youth-targeted format dubbed "Jack" back in 2005.

The change, including the firing of longtime deejays Bruce (Cousin Brucie) Morrow and Harry Harrison, enraged loyal listeners and caused a 31% dip in revenue.

Even longtime fans Mayor Bloomberg and Sen. Chuck Schumer were said to be up-in-arms about the switch.

A format reversal and return to the hits of the '50s, '60s and '70s could mean a revived audience for the depleted station.

"I heard the rumors and I expected it for the last year," Morrow told the Daily News. "This station [Jack] did not sound like a New York radio station."

"[The format switch to Jack] was a grave injustice but you know, two years have passed and I think the most important part of this whole thing is wounds have healed," Morrow said.

"[CBS] got rid of the non-New Yorkers, the nonbroadcasters, and they're getting ready to turn a page," he said. "And when people are ready to turn a page you say, you know what? Let's try this."

Morrow credits CBS Radio President and Chief Executive Dan Mason as the brains behind the new direction.

"He is a real broadcaster, and I would assume he knows what he's doing," Morrow said. "He's a very astute man and he's quite good. I'm thrilled that he's going to be running that shop."

The day after Jack took over the airwaves two years ago, Morrow signed a three-year contract with Sirius Satellite Radio and has since been spinning oldies for them on Wednesdays and Saturdays.

"I'm quite happy with what I'm doing now," Morrow said, when asked if he'd consider double broadcasting duty or a full switch back to WCBS. "I intend to fulfill my contract ... [but] we are in a very, very unusual business, the business of radio. Anything is possible."

Even the opportunity to win back fans.

When told of the possible oldies revival the mayor's press secretary said, "Mike Bloomberg has always believed in second chances."

A spokesman for CBS Radio had no comment.

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