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Thursday, July 31, 02:27:36am [ Login ] [ Main index ] [ Post a new message ] [ Search | Check update time | Archives: 1, 2, 3, 4, [5], 6, 7 ]

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Date Posted: Sunday, March 26, 01:31:44am
Author: Terry
Subject: Re: The Double Standard
In reply to: Roger Kalman 's message, "Re: The Double Standard" on Friday, March 24, 08:59:53pm

In no particular order...

I have worked in broadcasting. I don't now, nor do I want to. But I still follow the business with some interest.

Do I want the music back? That would be nice, but I have enough CDs and MP3s to satisfy that urge. The thing I miss is the station CBS-FM was about 20 or so years ago, with Ron Lundy on middays, Max Kinkel on overnights, Bobby Jay in the evenings and Bob Shannon free to do the features and things that made his show special. That's what can't be duplicated by the CDs -- the context that we had for those songs. There was fun and energy provided by those voices who made such a comfort level and inspired such loyalty.

Sad to say, I think that's a form of radio that's also going away, along with the oldies format. Most other formats just don't allow a DJ to have that high a profile and don't place a value on things like using jingles and "talking up" a record. That link, which stretched all the way back to the '50s, is fading. "Personality" radio these days is confined mostly to morning shows and talk formats.

What can you do? Wish I had an answer. Letters and petitions are not going to outweigh the research that comes back to the agencies. Remember -- the conclusion is not that people over 50 don't have money and don't spend it. It's that they're less influenced by advertising than younger people are.

Is it valid? I have no idea, but that's the philosophy that's entrenched among agency people, which makes it highly unlikely you'll have another oldies format in NYC. Oldies stations still work in smaller markets, because most of the selling isn't done at the agency level.

On the off chance that it does happen, it won't be a station like CBS-FM was at its peak. No one is going to run with that kind of overhead. You'd probably be lucky to get live and local programming in morning and afternoon drive, with the rest probably coming off a satellite. But that's if it even happens. The fact that no one jumped on it quickly to cash in on the publicity associated with CBS-FM's demise leads me to believe it won't happen. Brucie didn't waste any time going to Sirius, so I suspect he reached the same conclusion.

Wish I had a more optimistic outlook, but that's the way I see it.

BTW, one of the really unfortunate side effects of this is that too many talented personalities have been typecast as oldies jocks.

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