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Friday, April 26, 02:16:01pm [ Login ] [ Main index ] [ Post a new message ] [ Search | Check update time | Archives: 1, 2, 3, 4, [5], 6 ]

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Date Posted: Wednesday, January 18, 10:37:52am
Author: Steve Green
Subject: Re: Age Discrimination at Rolling Stones Superbowl Concert
In reply to: Marty 's message, "Re: Age Discrimination at Rolling Stones Superbowl Concert" on Saturday, January 14, 04:47:00pm

Hya Marty and Gil,

You're both right.

As to Gil's suggestion about Polka music: If advertiser peception in 2005 favored Oldies at all, NYC wouldn't've been without Oldies for seven months.

As to Marty's protests: I not only agree that we should refuse to go away, but point out every instance where bottom-line thinking fails. Infinity NYC's music people have failed three times now. Their FM stations are the lowest rated of the entire market. How this is maximizing profits is a mystery even to them.

My own $.02 : This discussion would indeed be apples and oranges and non-societal if newer listeners to radio were still tuning in the way they traditionally had before niching blew away any unifying voice. That replenishment is not happening. The foundation on which the three nostalgia formats originally were built has eroded. Scuttling Oldies in search of a picayune slice of roughly the 27-43 demo is myopic. Next year that demo will be 28-44. The year after it'll be 29-45. In two years the upper end of it starts to fall into 'unreachable' and has to be lopped off.
Yes, that's a slow process. But when you consider that every station in the market is after that demo, things accelerate.

2006 is going to be a year of upheavals. Prediction here is that if any station in NYC goes Oldies, another will swiftly follow with Country.

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