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Friday, April 26, 04:11:18am [ Login ] [ Main index ] [ Post a new message ] [ Search | Check update time | Archives: 1, 2, 3, 4, [5], 6 ]

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Date Posted: Friday, January 20, 02:06:54pm
Author: Steve Green
Subject: Re: Everywhere I go, it's oldies music...
In reply to: Frank 's message, "Re: Everywhere I go, it's oldies music..." on Friday, January 20, 08:51:35am

As to Larry's point about the demo ignorance:
I hardly watch TV. But on Fox a week or so ago they ran a spot in 'The King Of Queens', which featured a high school age girl doing some dancing and shopping to 'I'm Into Something Good'. I forget what the spot was for (we were at the kitchen table, otherwise talking). The point is that the song is 43 years old, a former rock and roll hit for two acts, pre-Beatles composed, and unaccountably is being used to help sell a product on national television in 2006. And on a show situated in one of the 5 boroughs, to boot.

As to the other point about the younger pups dancing and otherwise enjoying the music: Even if the these 12-24's have Oldies as a preset -- even their third or fourth choice -- the concept 'everything old is new again' provides these listeners with something contemporary hit radio does not: a true alternative, relatively well-crafted hooks, and a dual-gender response. I visit a lot of convenience stores on one of my jobs, and I have to express amazement at the number of such places that opt for oldies from their canned overhead choices of music -- with 18 and 19 year olds on duty.

One additional thought: 'Happy Days' turned back the clock by clicking big shortly after the Vietnam War ended. Perhaps the end of the Iraqi war will spawn another such show out of a similar return to normalcy for the young people serving there and the rest of the country?

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