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Thursday, April 25, 08:01:03pm [ Login ] [ Main index ] [ Post a new message ] [ Search | Check update time | Archives: 1, 2, 3, 4, 5, [6] ]

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Date Posted: Tuesday, December 06, 04:41:15pm
Author: Gil
Subject: Re: Coincidence or the best is yet to come? You decide...
In reply to: Roger C 's message, "Re: Coincidence or the best is yet to come? You decide..." on Saturday, December 03, 04:08:51pm

Hey, good for you. Really. I'm all for anyone who bucks conventional wisdom and succeeds.

Personally, I don't agree that the over-50 demo is dead for advertising. This generation has grown up with a constant bombardment of advertising. It's part of the culture and people pay attention to it.

But my vote doesn't count because I'm not allocating money for ad campaigns. Those who are doing that are the ones who have decided that over-50 isn't good. As much as I don't agree with it, if I had a radio company, I'd pay attention to it. You listen to your customers and give them what THEY want.

The people who are spending the money dictate the rules.

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