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Wednesday, May 15, 03:34:46am [ Login ] [ Main index ] [ Post a new message ] [ Search | Check update time | Archives: 1, 2, 3, 4, 5, [6] ]

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Date Posted: Monday, December 26, 10:05:24am
Author: Steve Green
Subject: STANDARDS ..... Oldies ..... classic rock

The font used in the heading emphasizes the longevity of each.

Am tinkering with a little mental chart about the three extant mass-appeal American formats. Perhaps someone can help me with a fact or two.

In fact, maybe someone might want to re-work the whole theory. :-) Goes something like this:

Many maintain that there were just three mass-appeal American pop formats -- Standards, Top 40, and AoR. All three leant themselves very well to nostalgia, due in no small part to the variety of tempos and artists when all three genres were contemporary and selling hot.

(This is not meant to take anything away from Jazz, Country or R&B; in fact, each of the main ABOVE-mentioned formats borrowed cheerfully from all THREE of these more underappreciated musical genres in forming the sound of eras that spanned perhaps 65 years).

Standards is now officially interred. Oldies are getting short shrift inasmuch as anyone who's a true fan is expected to show their allegiance by paying for it.
That leaves Classic Rock as next in line at the guillotine.

Using the major radio signals of New York City as the chief guide here: We know when Oldies were sent packing -- June 3rd 2005. When did WQEW flip from Standards to Disney?
Sometime in the future, marketers will see unacceptable love handles, hearing problems, bald spots, limps, hallucinogen flashbacks and grandkids, then translate all this culture and tradition once more into perceived marketing indifference in the Classic Rock demo, making these fans, and the format, expendable.

Amid the commotion and corporate smoke in our eyes about the New Year and the changes it will bring, there just might be a direct parallel or two to glean by which to set an expiration date for Classic Rock. May as well prepare these people who have the nerve to be listening for free now to it.

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