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Date Posted: 11:15:04 01/26/07 Fri
Author: Ariese
Subject: Re: Business Advertising
In reply to: Ariese 's message, "Business Advertising" on 11:12:04 01/26/07 Fri

>Advertising is paid communication through a
>non-personal medium in which the sponsor is identified
>and the message is controlled. It is an important part
>of an overall communications mix that can also include
>publicity, public relations, personal selling,
>sponsorship, and sales promotion. Advertisers can
>include corporations, schools, the military, political
>candidates, advocacy groups, churches, and many other
>organizations that pay to have their message delivered
>to an audience. The media, through which the message
>is delivered, are varied: they include network and
>cable TV, radio, magazines, newspapers, Internet,
>billboards, handmade signs, sky writing, bumper
>stickers... the list is almost endless.
>If you want read more articles click >target=_blank
>href="http://www.articles-heaven.com/">Articles-Heaven<
>/a>

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