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Date Posted: 00:56:10 12/08/06 Fri
Author: Tim Draayer
Subject: Got systems?

Do you ever feel like you bought a business in a box, but that a few parts might be missing?

You know... The pieces that actually make it go and produce?

Well, if you feel like that, it's because you're right.

I received an email last week that began with the words above and it really struck a chord with me because the message is right on. The email told the story of Ray Kroc, the franchise founder of McDonald's. Multi-Level Marketing has been compared to McDonald's many times but this particular comparison I'd like to share with you today.

Ray's primary purpose was to sell franchises to business owners, who would in turn sell the product to customers. Selling more franchises meant selling more burgers. Certainly a straight forward concept.

Now, our job as network marketers is no different. We sell our franchise opportunity to others and as a team we market the products and sell them to the customer.

I'm going to quote the email for this next part because they tell it perfectly..

Here's the interesting part to this...

McDonald's food sucks. It's about as far from good, fresh, quality food that you can get.

Yet it's the largest and most successful franchise and fast food restaurant in the history of human kind.

How in the world is that possible!?

How can you become #1, by selling an inferior product?!

It goes against everything we think we know about business.

Well, this is exactly where the genius of Ray Kroc becomes apparent...

Ray knew the product wasn't going to be the key to success for his buyers, much like it isn't the key for the men and women who purchase a franchise from you. Having a good product is important but not until you actually have customers.

The key to Ray and McDonald's success is the duplicable system. Ray provided a system for the franchise buyers knowing the food wouldn't compare, and that his potential buyers didn't care about the food. They wanted to make money. And that is exactly what he provided. A system that brought in customers and made them money.

He didn't sell them the food, he sold them a system.

Franchise buyers began purchasing the system and they popped up everywhere by the thousands. The flipped the switch so that the system started up and they got exactly what they expected. They began to make money.

So, as a network marketer, selling a business franchise, what are you selling to your potential buyers?

For More Information about our system:

www.ytbtravelworldwide.com
www.squidoo.com/ytbtravel

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