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Date Posted: 07:18:23 02/13/16 Sat
Author: robin hasan
Subject: Gangnam Style

"Gangnam Style" (Korean: 강남스타일, IPA: [kaŋnam sʰɯtʰail]) is the 18th K-pop single by the South Korean musician Psy. The song was released on July 15, 2012, as the lead single of his sixth studio album Psy 6 (Six Rules), Part 1, and debuted at number one on South Korea's Gaon Chart. On December 21, 2012, "Gangnam Style" became the first YouTube video to reach one billion views.[7] The song's music video has been viewed over 2.51 billion times on YouTube,[8] and has been YouTube's most watched video since November 24, 2012, when it surpassed the music video for "Baby" by Justin Bieber.[9]

The phrase "Gangnam Style" is a Korean neologism that refers to a lifestyle associated with the Gangnam District of Seoul. The song and its accompanying music video went viral in August 2012 and have influenced popular culture worldwide since then. "Gangnam Style" received mixed to positive reviews, with praise going to its catchy beat and Psy's amusing dance moves (which themselves have become a phenomenon) in the music video and during live performances in various locations around the world. In September 2012, "Gangnam Style" was recognized by Guinness World Records as the most "liked" video on YouTube. It subsequently won Best Video at the MTV Europe Music Awards held later that year. It became a source of parodies and reaction videos by many different individuals, groups and organizations.

By the end of 2012, the song had topped the music charts of more than 30 countries including Australia, Canada, France, Germany, Italy, Russia, Spain, and the United Kingdom. As the song continued to rapidly gain popularity and ubiquity, its signature dance moves were attempted by many notable political leaders such as the British Prime Minister David Cameron, U.S. President Barack Obama, and United Nations Secretary-General Ban Ki-moon, who hailed it as a "force for world peace".[10] On May 7, 2013, at a bilateral meeting with South Korea's President Park Geun-hye at the White House, U.S. President Barack Obama cited the success of "Gangnam Style" as an example of how people around the world are being "swept up" by the Korean Wave of culture.[11]

"Gangnam Style" is a Korean neologism that refers to a lifestyle associated with the Gangnam District[12] of Seoul,[13] where people are trendy, hip and exude a certain supposed "class". The term was listed in Time's weekly vocabulary list as a manner associated with lavish lifestyles in Seoul's Gangnam district.[14] Psy likened the Gangnam District to Beverly Hills, California, and said in an interview that he intended in a twisted sense of humor by claiming himself to be "Gangnam Style" when everything about the song, dance, looks, and the music video is far from being such a high class:[15]

People who are actually from Gangnam never proclaim that they are—it's only the posers and wannabes that put on these airs and say that they are "Gangnam Style"—so this song is actually poking fun at those kinds of people who are trying very hard to be something that they're not.[16]

The song talks about "the perfect girlfriend who knows when to be refined and when to get wild".[17] The song's refrain "오빤 강남 스타일 (Oppan Gangnam style)" has been translated as "Big brother is Gangnam style", with Psy referring to himself.[18][19] During an interview with The New York Times, Psy revealed that the Korean fans have huge expectations about his dancing, so he felt a lot of pressure. In order to keep up with expectations, he studied hard to find something new and stayed up late for about 30 nights to come up with the "Gangnam Style" dance.[20] Along the way, he had tested various "cheesy" animal-inspired dance moves with his choreographer, including panda and kangaroo moves,[21] before settling for the horse trot, which involves pretending to ride a horse, alternately holding the reins and spinning a lasso, and moving into a legs-shuffling side gallop.[22]

During an interview with Reuters, Psy claimed that "Gangnam Style" was originally produced only for local K-pop fans.[23] On July 11, Psy and his music label YG Entertainment started releasing several promotional teasers for "Gangnam Style" to their subscribers on YouTube.[24][25][26] On July 15, 2012, the full music video of "Gangnam Style" was uploaded onto YouTube and was immediately a sensation, receiving about 500,000 views on its first day.[27] However, in Germany, an ongoing dispute between YouTube and the GEMA (the country's performance rights organization) regarding copyright issues has led to thousands of music videos including "Gangnam Style"[28] being blocked in the country.[

According to the news agency Agence France-Presse, the success of "Gangnam Style" could be considered as part of the Korean Wave,[30] a term coined by Chinese journalists to refer to the significant increase in the popularity of South Korean entertainment and culture since the late 1990s.[31]

Korean popular music (K-pop), considered by some to be the most important aspect of the Korean Wave,[32] is a music genre that relies on cultural technology to adapt to the tastes of foreign audiences and has now grown into a popular subculture among teenagers and young adults in many places around the world.[33] Although it has spread to the Middle East, Eastern Europe, and parts of South America,[34] its reception in the Western world has so far been lukewarm.[35] However, social media networks such as YouTube, Facebook and Twitter have made it easier for K-pop musicians to reach a wider audience in the West.[36] According to Mark James Russell from Foreign Policy, while the Korean Wave "may not (yet) turn heads in Los Angeles or London", this could soon change because of "Gangnam Style".[34]
Reception
Critical reception

The song has received mixed to positive ratings from music critics. Billboard K-Town columnist Jeff Benjamin became one of the first music critics to review the song when he published an article and reported that "Gangnam Style" has gone viral on the Internet. In his article, Benjamin introduced the reader to a couple of popular K-pop songs and wrote that "Gangnam Style" in particular, plays all the right moves sonically while "borrowing from LMFAO along the way".[13]

The next day, Hallie Sekoff of The Huffington Post quoted from the video's official YouTube video description that the song is characterized by its "strongly addictive beats", and wrote that this is not too far-fetched, considering "how obsessed we've found ourselves."[37] London's mayor Boris Johnson considered the song to be the greatest cultural masterpiece of 2012.[38]

Despite its popularity, a few music critics including Robert Copsey from Digital Spy criticized the song for being monotonous. Cospey wrote that "you could slap an LMFAO tag on the cover and few would know the difference"[39] and Paul Lester of The Guardian similarly labelled it as "generic ravey Euro dance with guitars". Lester described the song as "Pump Up the Jam meets the Macarena with a dash of Cotton Eye Joe"[40] while Robert Myers of The Village Voice dismissed "Gangnam Style" as an "inspired piece of silliness".[41]

South Korea and Japan
Cha Woo-jin, a South Korean music critic, told The Chosun Ilbo that "Gangnam Style"'s sophisticated rendering and arrangement has made it very appealing to the general public.[42] Choe Kwang-shik, the South Korean Minister of Culture, Sports and Tourism, told reporters that "Gangnam Style" had played an important role in introducing the Korean culture, language, and lifestyle to the rest of the world.[43] However, some have criticized the song for failing to accurately represent South Korean culture. Oh Young-Jin, managing editor of The Korea Times, wrote that the dance has more to do with Americans than Koreans.[44]

In Japan, the song has met with considerable criticism. When "Gangnam Style" first appeared in Japanese TV shows in July, the reaction from viewers was negative. As a result, Psy's Japanese record label YGEX cancelled a previously planned Japanese language re-release of "Gangnam Style".[45] According to The Dong-a Ilbo, a South Korean newspaper, the song's lukewarm reception in Japan could have been caused by a diplomatic conflict between the two countries[46] and the newspaper accused the Japanese media of keeping its people "in the dark".[46] However, Jun Takaku of the Japanese daily newspaper Asahi Shimbun explained that "Gangnam Style" had caused "barely a ripple in Japan" because Psy does not conform to the image of other "traditionally polished" K-pop acts popular in Japan such as Girls' Generation and TVXQ.[47] Erica Ho from Time magazine similarly noted that despite the K-pop musical genre being very popular in Japan, the country seemed to be "immune to PSY Mania" and she advised her readers who dislike the song to "pack your bags for Japan".[48]

Immediately after its release, "Gangnam Style" was mentioned by various English-language websites providing coverage of Korean pop culture for international fans, including Allkpop[49] and Soompi.[50] Simon and Martina Stawski, a Canadian couple living in Seoul who were among the first to parody "Gangnam Style" in late July, wrote that the song has the potential to become "one of the biggest songs of the year".[51] However, during an interview with Al Jazeera a few weeks later, Martina Stawski claimed that the worldwide popularity of "Gangnam Style" has been viewed negatively by some K-pop fans, because "they [the fans] didn't want K-pop being liked by other people who don't understand K-Pop".[52][53] This view is also supported by the British journalist and K-pop fan Promi Ferdousi, who wrote that the song has managed to "find its way into our clubs" while the best K-pop songs are limited to niche groups on social media websites.

Live performances
Asia
Following the release of "Gangnam Style", Psy made several performances on television and at concerts in Korea. Early performances included his appearance on the weekly South Korean music program, The Music Trend.[13] Psy also performed at several concerts prior to his departure to the United States, including during "The Heumbbeok Show"[55] and the Summer Stand Concert in Seoul.[56] After returning to South Korea, Psy performed "Gangnam Style" during a free concert that he held outside the Seoul City Hall. More than 80,000 fans attended the event, leading to the closure of part of the city center and an increase in subway operations.[57][58] While Psy was in the US, it was announced that he, as ambassador of the Formula One Korean Grand Prix, would perform "Gangnam Style" at the event during the 2012 edition.[59] At the event Psy taught Formula One drivers Mark Webber and Sebastian Vettel how to perform the dance.[60]

On November 28, Psy visited Thailand and held his concert "Gangnam Style Thailand Extra Live" at the SCG Stadium in Muang Thong Thani, Bangkok. At the show, a part of celebration for the 85th birthday of Thai's King Bhumibol Adulyadej, he performed the song along with his other hits.[61][62] During the 2012 Mnet Asian Music Awards held in Hong Kong on November 30, he performed the song on stage, joined by the video's co-star Hyuna and Yoo Jae-Seok look-alikes in yellow suits.[63] The track was one of three-song setlist on Psy's free showcase, held at the Marina Bay Sands in Singapore on December 1, 2012.[64]

On February 11, 2013, Psy arrived at the Malaysian state of Penang and performed "Gangnam Style" at a concert in front of more than 100,000 guests, including the Prime Minister of Malaysia Mohd Najib Abdul Razak as well as other high-ranking politicians from the country's ruling Barisan Nasional party.[65]
Oceania

In early October 2012, Psy travelled to Sydney, Australia and performed "Gangnam Style" on The X Factor, a reality TV music competition, where Melanie Brown joined him in performing the "horse dance" on stage.[66] The following day, he performed on breakfast TV show Sunrise in Martin Place, Sydney.[67]
Europe

Psy's first public performance in Europe was on November 5, 2012 in France, where he and 20,000 fans danced "Gangnam Style" in front of the Eiffel Tower in Paris during a flashmob organized by NRJ Radio.[68] Then, he travelled to Oxford and performed a short rendition of "Gangnam Style" with students from the Oxford Union, before moving on to the Yalding House in London where he danced "Gangnam Style" with the BBC's radio DJ Scott Mills.[69] Shortly afterwards, Psy left for Cologne and met up with the German comedian and television host Stefan Raab during the popular late-night show TV total, where Psy gave an interview and performed "Gangnam Style" for Raab.[70] During the 2012 MTV Europe Music Awards held in Frankfurt on November 11, Psy delivered a performance of "Gangnam Style" which featured a David Hasselhoff appearance and backup dancing of Psy look-alikes.[71]

In early 2013, Psy returned to France for the 2013 NRJ Music Awards at the Palais des Festivals et des Congrès in Cannes, where he began performing "Gangnam Style" on the red carpet before finishing the rest of the choreography on stage and leaving the ceremony with 3 awards.[72]

North America
Following the viral success of his music video, Psy left for the United States and performed "Gangnam Style" in various locations. On August 20, Psy posted on Twitter "Bringing #GangnamStyle to the Dodgers–Giants game this evening". Dodger Stadium presented a segment called "Psy Dance Cam" where they showed clips of the music video, followed by live shots of baseball fans dancing, and then Psy, who waves and does the dance.[73] Two days later, Psy appeared on VH1's Big Morning Buzz Live show, and taught television hosts Carrie Keagan and Jason Dundas how to dance "Gangnam Style".[74][75]

On September 6, Psy appeared at the 2012 MTV Video Music Awards performing his "Gangnam Style" dance alongside comedian Kevin Hart.[76] After the event, he would make several more appearances on US TV programs. On September 10, he appeared on The Ellen DeGeneres Show in Burbank, California, introducing himself as "Psy from Korea", before teaching Britney Spears the dance. He described the dance as "pretending to bounce like riding on an invisible horse"[77][78][79] and when Ellen told Britney she would have to remove her high-heeled shoes to perform the dance Psy protested that no, the point was, 'to dress classy, and dance cheesy.' On September 14, he appeared on NBC's morning program Today in New York City for its Toyota Concert Series, where he performed the song and also taught the anchors the dance.[80][81] The September 15 season premiere episode of Saturday Night Live featured a sketch based on the song and its video. Bobby Moynihan portrayed Psy, but was joined mid-sketch by Psy himself.[82] He also made his second appearance on The Ellen Show's September 19 episode to perform the song along with his backup dancers.[83] On September 22, Psy made an appearance at the iHeartRadio Music Festival to perform "Gangnam Style".[84] Psy, dressed in a black jacket, blue pants, two-tone shoes and his signature shades, appeared on the US national TV show The View on October 25 and performed the song for Barbara Walters and the ladies of the show who donned sunglasses and got out of their seats.

On November 13, he joined the American recording artist Madonna on stage during her concert at Madison Square Garden in New York City and they performed a mashup of the song and her 2008 hit "Give It 2 Me". Psy later told reporters that his gig with Madonna had "topped his list of accomplishments".[85][86] On November 18, Psy, who rocked out in traditional Hammer pants, closed out the 40th American Music Awards show with a performance of "Gangnam Style", joined by surprise guest MC Hammer who brought in his own moves and Psy's horse-riding dance as the song mashed into his 1990s hit "2 Legit 2 Quit".[87] Jason Lipshutz of Billboard commented that "Psy's feverish rendition of 'Gangnam Style' accomplished what so few award show performances can: a palpable sense of excitement. The combination of the K-pop star and MC Hammer...was a stroke of genius that very few could have seen coming", choosing it as the best performance of the night.[88] The Tonight Show with Jay Leno did a special Thanksgiving broadcast with an all-military audience on November 22, and Psy dropped by as the musical guest. The singer sang the song and danced alongside the soldiers, going into the crowd for part of his performance.[89]

Psy performed "Gangnam Style" during the second night of KIIS-FM Jingle Ball concert at Nokia Theatre L.A. Live on December 3, 2012.[90] He―wearing an all-red outfit including a sparkling, sequined top―sang the song at TNT's Christmas in Washington special, attended by the US President Barack Obama and his family, and held at the National Building Museum On December 9.[91] On December 16, he performed the song at the halftime show of the NFL game between the Buffalo Bills and Seattle Seahawks in Toronto.[92] During the Dick Clark's New Year's Rockin' Eve event at Times Square in Manhattan on December 31, 2012, more than one million people witnessed a live "Gangnam Style" performance by Psy as he was joined on stage by characters (Yoo Jae-Seok, Noh Hong-chul) from the song's video for the first part of the performance, before MC Hammer appeared to perform a mash-up of the song and "2 Legit 2 Quit".[93][94][95]
South America

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