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The other day I was reading several posts on an MLM message board, allegedly designed to discuss Scams- one of which, of course, was about the YTB scam. After reading several pages of posts, I decided that I had had enough with the trash-talking about how all MLMs or Network Marketing companies are scams.
Actually, less than 10% of network marketing companies are truly "scams". The reason why this industry has such a bad reputation, I believe, is because of the marketing methods used by many of the industryís leaders. What methods? The hotel meeting, the sizzle call, the glossy brochure or video that highlights people making six-figures plus, driving around in Ferraris, standing in front of their mansion. Telling people that all they need to do is talk to everyone they know about the business, take them to a hotel meeting to hear a guy talk about his millions, and that's it. MarchandToss. They talk about super duper bonuses when you get 1,000 people into the business. They tell you about how they got the super bonus in just 2 months. And if you get busy, you will too.
The truth is...this type of marketing doesnít work out in the long run for the vast majority of people. I believe that the marketing style I mentioned is one of the main reasons why there is a 97% attrition rate in network marketing. Why? This form of marketing primarily appeals to people who: (1) are in a desperate financial situation or 2) want to make a quick buck. Neither one will stay in the business for more than a year, hereís why.
Type (1) Desperate Financial Situation People:
Network Marketing is a business not a job. Businesses take money to grow. Period. I donít care what anyone else says, to grow a business you need money. You need money to make money. If you donít have any money, you wonít be in business for long.
Most of these people end up dropping out because they spend themselves out of the business. They didnít know it would take money after the initial sign up fee or product purchase. They didnít know that if they want to grow the business that they would have to buy leads and marketing materials. Sadly, when you donít have the money to fund the business, it won't grow. These people make up, I would guess, close to half of the people who drop out of the business.
Type (2) Make A Quick Buck people:
Network Marketing is a business not a job. Businesses, in addition to some money, take time and effort to grow. A major flaw in the current industry is that most leaders don't tell you that your friends and family might not see the business for the great opportunity it is. When that happens, people either must go and talk to every person they can or they must purchase business opportunity leads. To introduce the business face-to-face to all of these people takes time.
What really gets my goat is when top money earners are quick to tell people that they made the Super Duper $100,000 bonus in just 6 months. But they fail to disclose the number of companies before this one, in which they tried and failed. They donít tell people that the REAL reason they got that Bonus in just 2 months was because they brought a downline of 500+ over from another company, a downline that took them YEARS to build. This lack of information gives most opportunity seekers a false expectation of the time and effort it takes to succeed.
Typically Quick Buck people quit after a few months, when the reality of the time commitment these in. These people represent the other major portion of people who drop out of the business. www.e-r3.com. To eliminate these results, we have a duty to tell our prospects what it really takes to make it in the business. Thatís why I am writing this article. I don't want a single person to join my YTB team unless they know exactly what it will take to succeed. With that saidÖ
Youíre probably wonderingÖ is she going to say anything good about Network Marketing? You bet!
Unlike traditional businesses, which take a lot of start-up capital (typically between 10s of thousands to millions) for things like rent, insurance, inventory, legal fees, licenses, etc., network marketing allows people to have their own business for a fraction of the cost. It's the most affordable way for someone who wants to be his or her own boss, to start a business.
It gives the little guy a chance to make way more money than he ever could at his 9 to 5. It gives people a better chance at living the American Dream than a lottery ticket. The best part is, there are TONS of average people like you and me, making MILLIONS in network marketing. It is a real possibility, if you are willing and able to do what it takes.
After all of this, you may be wondering why I am being so brutally honest about what it takes to succeed in Your Travel Biz. In fact, I'll be that several Network Marketing veterans will be pretty mad at me for being so honest. Theyíll say that Iím scaring off prospects. I probably am. But I donít care. Want to know why?
I personally mentor each of my team members to help them reach their goals, no matter how large or small. I am not interested in wasting my time working with people who are unable or unwilling to do what it takes to succeed. I am building a team of solid business owners who are serious about having their own business; who acknowledge that it takes time, effort, and money to grow a business; and who are willing to do what it takes to reach their business goals.
How do I help my team to market their business?
I teach my YTB team to market their business on the internet. The great thing about the Internet is, if you HATE the idea of making a sales pitch, or going to a hotel meeting, or pestering your friends and family, like I do, you can still grow your business! How? By using whatís known as an ďAttraction MarketingĒ campaign. In just a few short months, I have people contacting me on a daily basis inquiring about my YTB Travel business. I teach my team to grow their business the same way.
This method takes some time and of course, some money. If you want to market your business on the Internet, you must accept the fact that it takes several months of hard work of laying the foundation before you start seeing results. It takes time to get your presence out on the Internet. Youíll also need to be willing to invest time and some money in educational materials. If you are new to this industry and/or this style of marketing, you will become a student again. (without the horrible tests) : )
If I havenít scared you off yet, then youíre the kind of person I want on my team. Unlike many sponsors out there, when you join my team, I am with you every step of the way
For more information on how to succeed at network marketing visit: https://to-your-success.therenegadenetworkmarketer.com . To find out how we market our business (hint: we don't cold call leads or go to hotel meetings) visit: The Renegade Network Marketer and The Renegade Network Marketer Ebook
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