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Date Posted: 16:27:51 06/18/10 Fri
Author: Cariolatto
Subject: ADOOOOOOOOOOOOOOOOOOOOORO,sente o poder da gauchada!
In reply to: Ander 's message, "Matéria de hj no NY Times sobre a procura de novas modelos no RS" on 07:46:13 06/10/10 Thu

>Off Runway, Brazilian Beauty Goes Beyond Blond
>By ALEXEI BARRIONUEVO
>Published: June 7, 2010
>
>Alisson Chornak, who combs Brazil for potential
>models, photographed Eduarda Waholtz, 15, at her
>school in Paraíso do Sul.
> >src="http://i17.photobucket.com/albums/b91/latinohunk/1
>5th/gdhdklfjghdksjh.jpg">
>
>RESTINGA SECA, Brazil — Before setting out in a pink
>S.U.V. to comb the schoolyards and shopping malls of
>southern Brazil,
>Alisson Chornak studies books, maps and Web sites to
>understand how the towns were colonized and how
>European their
>residents might look today.
>
>
>
>The goal, he and other model scouts say, is to find
>the right genetic cocktail of German and Italian
>ancestry, perhaps with
>some Russian or other Slavic blood thrown in. Such a
>mix, they say, helps produce the tall, thin girls with
>straight hair,
>fair skin and light eyes that Brazil exports to the
>runways of New York, Milan and Paris with stunning
>success.
>
>Yet Brazil is not the same country it was in 1994,
>when Gisele Bündchen, the world’s top earning model,
>was
>discovered in a tiny town not far from here.
>Darker-skinned women have become more prominent in
>Brazilian
>society, challenging the notions of Brazilian beauty
>and success that Ms. Bündchen has come to represent
>here and abroad.
>
>Taís Araújo just finished a run as the first black
>female lead in the coveted 8 p.m. soap opera slot.
>Marina Silva,
>a former government minister born in the Amazon, is
>running for president. And over the past decade, the
>income
>of black Brazilians rose by about 40 percent, more
>than double the rate of whites, as Brazil’s booming
>economy
>helped trim the inequality gap and create a more
>powerful black consumer class, said Marcelo Neri, an
>economist in Rio de Janeiro.
>
>Even prosecutors have waded into the debate over what
>Brazilian society looks like — and how it should be
>represented.
>São Paulo Fashion Week, the nation’s most important
>fashion event, has been forced by local prosecutors to
>ensure that at least 10 percent of its models are of
>African or indigenous descent.
>
>Despite those shifts, more than half of Brazil’s
>models continue to be found here among the tiny farms
>of
>Rio Grande do Sul, a state that has only one-twentieth
>of the nation’s population and was colonized
>predominantly by Germans and Italians.
>
> >src="http://i17.photobucket.com/albums/b91/latinohunk/1
>5th/klkiikkughhn.jpg">
>
>Indeed, scouts say that more than 70 percent of the
>country’s models come from three southern states that
>hardly reflect the multiethnic melting pot that is
>Brazil, where more than half the population is
>nonwhite.
>
>On the pages of its magazines, Brazil’s beauty
>spectrum is clearer. Nonwhite women, including
>celebrities of varying
>body types, are interspersed with white models. But on
>the runways, the proving ground for models hoping to go
>abroad, the diversity drops off precipitously.
>Prosecutors investigating discrimination complaints
>against São Paulo
>Fashion Week found that only 28 of the event’s 1,128
>models were black in early 2008.
>
>The pattern creates a disconnect between what many
>Brazilians consider beautiful and the beauty
>they export overseas. While darker-skinned actresses
>like Juliana Paes and Camila Pitanga are considered
>among Brazil’s sexiest, it is Ms. Bündchen and her
>fellow southerners who win fame abroad.
>“I was always perplexed that Brazil was never able to
>export a Naomi Campbell, and it is definitely not
>because of a lack of pretty women,” said Erika
>Palomino, a fashion consultant in São Paulo. “It is
>embarrassing.”
>Some scouts have begun tepid forays to less-white
>parts of Brazil. One Brazilian designer, Walter
>Rodrigues,
>recently opened Rio Fashion Week with 25 models, all
>of them black.
>
>But here in the south scouts still spend most of their
>time hunting for the next Gisele, and offer few
>apologies
>for what they say sells.
>Clóvis Pessoa studies facial traits that are
>successful on international runways and looks for
>towns in the
>south that mirror those genes.
>“If a famous top model looks German with a Russian
>nose, I will do a scientific study and look for cities
>that were colonized by Germans and Russians in the
>south of Brazil in order to get a similar face down
>here," Mr. Pessoa said.
>
>Dilson Stein, who discovered Ms. Bündchen when she was
>13, called Rio Grande do Sul a treasure trove of
>model-worthy girls.
>A year before discovering Ms. Bündchen, whose parents
>are of German ancestry, he found 12-year-old
>Alessandra Ambrosio,
>now famous for her Victoria’s Secret shoots.
>
> >src="http://i17.photobucket.com/albums/b91/latinohunk/1
>5th/gkhmnghjgfkhg.jpg">
>
>Today, younger scouts like Mr. Chornak have taken up
>the mantle. With catlike quickness, he jumped from his
>chair and strode up behind a
>tall girl with a hooded sweatshirt.
>“Have you ever thought of being a model?” he asked a
>13-year-old with light blue eyes and pimples.
>The girl smiled, her metal braces glimmering.
>Later, Mr. Chornak pulled up at a school where the
>director, Liliane Abrão Silva, showed off albums from
>school
>beauty contests. She allows scouts to visit during
>class breaks.
>“Since I got to this school, five have left for São
>Paulo to become models,” she said. “The girls who do
>not
>have money to go to university will have to stay here
>and work in the fields.”
>
>The next morning, Mr. Chornak studied the girls
>returning with red lollipops from recess. “There is
>nothing
>special here,” he declared.
>At another stop, Mr. Chornak staked out a school in
>Paraíso do Sul (population 8,000) with the tools
>of his trade: business cards, camera, measuring tape
>and a notebook.
>The bell rang and students streamed out. Mr. Chornak
>stopped a tall, skinny blond girl. Within seconds he
>was fluffing her hair and taking her measurements,
>directing her to pose against the wall.
>Mr. Chornak also drove to Venâncio Aires, where a
>billboard heralded “the land of the Fantastic Girl,”
>alluding to a television show that featured a local
>girl.
>
>At a small tobacco farm he visited Michele Meurer, a
>blue-eyed 16-year-old discovered while riding her
>bicycle to school.
>Timid and shy, she cried profusely the first time she
>went to São Paulo. The next time, she lasted six days
>before Mr. Chornak sent her home.
>Her mother, who grew up speaking German, had never
>left the town until the São Paulo trip.
>They live in a four-room house with chickens and dogs.
>Michele keeps the freezer in her room for lack of
>space.
>Mr. Chornak counsels Michele to use sunscreen while
>working in the fields and to watch her diet.
>Bursting with pride, her father enrolled her in
>English classes in case she went abroad.
>“I want to give them a better life,” Michele said
>tearfully of her parents.
>Recently, she went to São Paulo
>again, where Mr. Chornak put her in a three-bedroom
>apartment with 11 other girls.
>Two weeks before São Paulo Fashion Week, Michele
>packed up and left.
>“I am very disappointed that Michele gave up,” Mr.
>Chornak said. “I invested a lot in her.”
>
> >src="http://i17.photobucket.com/albums/b91/latinohunk/1
>5th/idjgrjiedgrre.jpg">
>
> >src="http://i17.photobucket.com/albums/b91/latinohunk/1
>5th/fjdgnfdjgdhdr.jpg">
>
> >src="http://i17.photobucket.com/albums/b91/latinohunk/1
>5th/lgkjhmtlhyk.jpg">
>
> >src="http://i17.photobucket.com/albums/b91/latinohunk/1
>5th/ljkhjkuhhji.jpg">
>
> >src="http://i17.photobucket.com/albums/b91/latinohunk/1
>5th/klhgkhgkkghg.jpg">
>
>Myrna Domit contributed reporting.
> >href="http://www.nytimes.com/2010/06/08/wo.../08models.
>html">http://www.nytimes.com/2010/06/08/wo.../08models.
>html

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