Qantas launches new TV ad all about ‘you’"You're the reason we fly" campaign -- FEC

[ Show ]

Support VoyForums

[ Shrink ]

VoyForums Announcement: Programming and providing support for this service has been a labor of love since 1997. We are one of the few services online who values our users' privacy, and have never sold your information. We have even fought hard to defend your privacy in legal cases; however, we've done it with almost no financial support -- paying out of pocket to continue providing the service. Due to the issues imposed on us by advertisers, we also stopped hosting most ads on the forums many years ago. We hope you appreciate our efforts.

Show your support by donating any amount. (Note: We are still technically a for-profit company, so your contribution is not tax-deductible.) PayPal Acct: Feedback:

Donate to VoyForums (PayPal):

[ Login ] [ Contact Forum Admin ] [ Main index ] [ Post a new message ] [ Search | Check update time | Archives: 1, 2, 3, 4, 5, 6, [7], 8, 9, 10 ]

[ Next Thread | Previous Thread | Next Message | Previous Message ]

Date Posted: 10:53:00 07/21/12 Sat
Author: 3:16 pm, Friday July 20 2012 screenshot
Subject:

Qantas launches new TV ad all about ‘you’"You're the reason we fly" campaign

Qantas launches new TV ad all about ‘you’
Item by australianaviation.com.au at 3:16 pm, Friday July 20 2012 5 Comments

A screenshot from Qantas's new video clip launching its new "You're the reason we fly" campaign
Qantas has launched a new TV commercial as part of a larger advertising campaign portraying itself as a part of the fabric of the life of everyday Australians.

The commercial – You’re the Reason We Fly – features an aerial tour of “Australians going about their everyday activities” and ends with a mosaic of some 25,000 portraits forming the Qantas logo. The ad is due to hit TV screens on Sunday but is already available on YouTube.

Qantas has also posted a behind-the-scenes look at the making of the commercial, which features music by Silverchair frontman Daniel Johns in conjunction with the Australian Chamber Orchestra.

Qantas launched its social-media inspired image makeover on July 2 and has received more than 60,000 entries for the portrait mosaic. Qantas marketing manager Lewis Pullen said the airline had also selected hundreds of names that will be placed on the side of an A380 and a 737. Mr Pullen said the campaign raised $100,000 for Mission Australia on its first day.

Qantas plans to launch another new ad featuring Australian Olympians to coincide with the start of the London games

[ Next Thread | Previous Thread | Next Message | Previous Message ]