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Date Posted: 01:34:33 05/21/13 Tue
Author: January 2, 1971=cisg banned US
Subject: Awareness=Knowledge =Liking =Preference=Conviction=Purchase =Means-End Theory

strictions [edit]
Beginning on January 2, 1971, advertisements featuring cigarettes were banned from American TV. Advertisements for alcohol products are allowed, but the consumption of any alcohol product is not allowed in a television advertisement. The Federal Trade Commission and the Federal Communications Commission have laid out regulations for television advertising, outlining restrictions on certain products, content, and claims, in addition to mandating minimum technical standards.[14] Additional content standards are set by individual television broadcast entities to accommodate local laws, community standards, and their particular audience demographic; these broadcast outlets examine each incoming advertisement through a process known as "clearance."

Hierarchy of effects model [edit]
This section contains information of unclear or questionable importance or relevance to the article's subject matter. Please help improve this article by clarifying or removing superfluous information. (August 2012)


Hierarchy of effects model[26]
It clarifies the objectives of an advertising campaign and for each individual advertisement. The model suggests that there are six steps a consumer or a business buyer moves through when making a purchase. The steps are:

Awareness
Knowledge
Liking
Preference
Conviction
Purchase
Means-End Theory
This approach suggests that an advertisement should contain a message or means that leads the consumer to a desired end state.

Leverage Points
It is designed to move the consumer from understanding a product's benefits to linking those benefits with personal values.

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