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Date Posted: 14:05:19 04/09/03 Wed
Author: NU Hoop Fan
Subject: CSTV on Direct TV

For those of us who have DirecTV, College Sports TV is now a regular channel (Channel 610).

Coca-Cola also invested/did a $5 million marketing deal with CSTV. I spoke with a friend who has an indirect investment in CSTV and he said that the prospects look rosy. There's a TON of interest in the concept from the mid-major conferences, and I saw last night that Lax is being promoted heavily on the network.

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