Author:
Michelle Saunders
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Date Posted: 10:08:57 06/11/01 Mon
In reply to:
Jeff
's message, "International Company Hiring Work At Home Managers!" on 23:13:03 04/26/01 Thu
MICHELLE SAUNDERS
51 Mountbatten Road
Thornhill, ON, L4J 8A5
905.731.4948
416-275.6937 cell
michsaun@home.com
Objective: Obtain a full- time position in marketing (research), public, media and/or client relations
SUMMARY
„h Diplomatic, able to connect and relate effectively with the most challenging personalities with discretion and tact
„h Established long-term relationships with media, corporate executives and suppliers
„h Experience on both client and agency sides
„h Extremely well organized, superior follow-up skills to the last detail
„h Committed to producing results above and beyond expectations
RELEVANT EXPERIENCE
Advertising and Marketing
„h Administered, tallied, set and tracked all advertising expenditures on a regular basis
„h Managed co-op section of advertising programs with automotive dealerships and movie theatres across Canada, ensuring that all policy guidelines were met
„h Assisted and oversaw the purchasing of print, broadcast and outdoor media while liasing with advertising agency
„h Copy wrote creative used in advertising, brochures, training manuals and point of purchase materials
„h Fact checked and edited advertising and marketing materials
„h Implemented marketing strategies in order to increase overall sales
Public and Media Relations
„h Created and implemented strong communication programs between the head office of a manufacturer (client), their district sales managers, through to their dealerships/theatres/retail outlets
„h Determined and communicated desired message effectively to Canadian and American media, ensuring that the maximum amount of exposure for each release was achieved
„h Planned and co-ordinated special events, i.e. press parties, personal appearances and sales meetings
„h Designed and wrote copy for press kits, media releases and speeches
„h Produced product videos and electronic press kits
„h Arranged and co-ordinated film, product screening and test drive programs for the press
„h Organized publicity tours, junkets and interviews for corporate and entertainment celebrities
Resume of Michelle Saunders 905.731.4948 ¡Kpg. 2
Promotion
„h Developed mutually beneficial promotions with products and media outlets
„h Managed ticket giveaways and contests with promo partners, consumers and legal departments
„h Co-ordinated film festival activities and trade show events from a to z
„h Decided which promotions to participate in and which to turn down
Research
„h Investigated the obvious target audience as well as the not so obvious, in order to uncover new growth opportunities
„h Utilized my network base of professionals in law, media buying, broadcasting, journalism, publishing, automotive marketing, film production and distribution executives
„h Explored and discovered hidden groups, organizations, associations, educators, government bodies, underground and web media to effectively launch an event or product
„h Determined what the competition is doing in the marketplace and deciphered future trends
„h Created, designed and distributed surveys to appropriate target, in order to obtain authentic and truthful opinions, create goodwill, uncover any negative aspects and obtain testimonials
Employment History
„h 08/00 - Present - Researcher/Public & Media Relations/Marketing/Freelance
„h 10/98 - 08/00 - Manager Point of Purchase Division/ Marketrend Communications Inc.
„h 04/98 - 09/98 - Public Relations and Promotions Manager/ Riviera Concepts Inc., (6 month contract)
„h 01/94 - 04/98 - Assistant to National Advertising and PR Manager/Suzuki Canada Inc.
„h 05/85 - 06/93 - Supervisor, Advertising, Publicity and Promotions/Malofilm Distribution Inc.
„h 02/84 - 02/85 - National Co-ordinator of Co-op Advertising/Twentieth Century Fox of Can. Ltd.
„h 05/81 - 02/84 - Assistant to Director of Publicity, Promotions & Advertising/New World-Mutual Pictures of Canada Ltd.
EDUCATION
Diploma in Creative Advertising and Broadcasting,
Seneca College, King City Campus, Ontario
References supplied upon request
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