What's Their Secret? -- Small Businesses Discussion Forum

Friday, May 2, 2008 - New servers are in! Click-in for more info!

[ VoyUser Login optional ] [ Contact Forum Admin ] [ Main index ] [ Post a new message ] [ Search | Check update time | Archives: [1], 2 ]

Subject: What's Their Secret?

Author:
B.J.
[ Next Thread | Previous Thread | Next Message | Previous Message ]
Date Posted: 14:45:18 01/15/06 Sun

Hi,
I read what you wrote about Victoria's Secret owner Leslie Wexner in Marketing Nuggets. At first, it seemed like you mistakenly wrote "he" instead of "she."
I'm not doubting what you wrote since Victoria's Secret is highly successful.
How can a man - anyone who's not a member of a target market successfully sell what they need or want?
Does this show big box stores don't have to have "intimate" (pun intended) knowledge about their target markets?
If so, that makes it harder for us to compete with them.
Or does it show people will buy when they think they don't have much other choice?
I mean big retailers can outspend us in advertising, so it's almost like our advertising or stores don't even exist. We're lost in the clutter. People probably think they can't afford to buy from a better quality store or they don't see us past the fog of the big retailers.

[ Next Thread | Previous Thread | Next Message | Previous Message ]

Replies:

Subject Author Date

Part 1- Branding Will Make Your Marketing More Effective Dennis S. Vogel 23:28:47 01/16/06 Mon

Part 2- Branding Is A Lot More Than A Name & A Logo Dennis S. Vogel 00:41:27 01/18/06 Wed

Last Part- Controversy -- Who Needs It? Maybe You! But Be Very Careful! Dennis S. Vogel 01:39:18 01/20/06 Fri

[ VoyUser Login ] Not required to post.
Post a public reply to this message | Go post a new public message
* Notice: Posting problems? [ Click here ]
* HTML allowed in marked fields.
Message subject (required):

Name (required):

E-mail address (optional):

Type your message here:
>Hi, >I read what you wrote about Victoria's Secret owner >Leslie Wexner in Marketing Nuggets. At first, it >seemed like you mistakenly wrote "he" instead of "she." >I'm not doubting what you wrote since Victoria's >Secret is highly successful. >How can a man - anyone who's not a member of a target >market successfully sell what they need or want? >Does this show big box stores don't have to have >"intimate" (pun intended) knowledge about their target >markets? >If so, that makes it harder for us to compete with >them. >Or does it show people will buy when they think they >don't have much other choice? >I mean big retailers can outspend us in advertising, >so it's almost like our advertising or stores don't >even exist. We're lost in the clutter. People probably >think they can't afford to buy from a better quality >store or they don't see us past the fog of the big >retailers.

Notice: Copies of your message may remain on this and other systems on internet. Please be respectful.

[ Contact Forum Admin ]

Forum timezone: GMT-6
VF Version: 2.94, ConfDB:
Before posting please read our privacy policy.
VoyForums^(tm) is a Free Service from Voyager Info-Systems.
Copyright © 1998-2008 Voyager Info-Systems. All Rights Reserved.

Subject	Author	Date
Part 1- Branding Will Make Your Marketing More Effective	Dennis S. Vogel	23:28:47 01/16/06 Mon

Part 2- Branding Is A Lot More Than A Name & A Logo	Dennis S. Vogel	00:41:27 01/18/06 Wed

Last Part- Controversy -- Who Needs It? Maybe You! But Be Very Careful!	Dennis S. Vogel	01:39:18 01/20/06 Fri