Name (required):

  E-mail address (optional):

Type your message here:
>Promising Vision? >Be enthusiastic & have a grand vision. If you >communicate your vision, be sure others don’t think >it’s a promise. If they think your statements are >promises, they may be angry when you don’t do what >they expect. It’s a reason to have written agreements. >Clearly state any estimates aren’t guarantees. > >“Trust Everybody, But Cut The Cards.” (Finley Peter >Dunne) >Here are variations of a similar theme- In God we >trust, all others… … we scan for viruses. … pay cash. >… all others bring proof. > >If necessary, you can offer skeptics a contingency >option--Ask if they’ll give a preliminary commitment >which becomes binding when you get 1- a certain level >of retailers to participate &/or 2- a set level of >inventory or sales. Examples - 1: If you get 5 other >retailers to sell products for you, ABC Variety Store >will stock your products. 2: If you have enough tapes >&/or CD’s for 4 weeks of consistent restocking, ABC >will provide display space. 3: If, at least, 1 other >store sells a minimum of 100 tapes &/or CD’s & >endorses you (proves there’s a consumer demand & >states you do what you promised), ABC will be a retail >outlet for you. > >I’m not encouraging you to use this approach except as >a last resort to get some kind of commitment from a >vital retailer or supplier. This last resort can >backfire, because if nobody will be first, the project >will never start. >2 big drawbacks of this are - 1) You may do more work, >but not get any positive results; 2) You’d need enough >product & production capacity to supply each potential >outlet. >(I plan to write about a related subject in a future >post.)] > >Intentions Don’t Get The Job Done >You may’ve heard, “The road to hell is paved with good >intentions.” & “Good intentions, plus $1.50, will get >you a cup of coffee.” > >You’re likely to be judged according to what you >produce, more than what you promised. > >Below are some thoughts from popular songs - >You Were Always On My Mind By Willie Nelson >“If I made you feel second best, girl, I sorry I was >blind. >But you were always on my mind... >Give me one more chance to keep you satisfied; I’ll >keep you satisfied.” >"Best of Intentions" by Travis Tritt >“I gave you a ring & I promised you things, I always >thought we'd do. >But my best-laid plans slipped right through my hands, >to show my love for you. If you could read my heart, >then you'd know without exception, >it was all with the best of intentions.” > >These are nice sentiments to put in lyrics, but >they’re totally impractical. Even those, who would >absolve themselves of guilt with these, probably >wouldn’t accept them from others. > >Excuse me, Willie, but apparently, you want her to be >satisfied with being on your mind. How is that going >benefit her? Should she tell creditors, “I can’t pay >you this month, but it’s OK because I’m on Willie’s >mind.” Huh? > >Travis, your best intentions don’t mean squat. She >lost opportunities because she turned down other >offers. Your intentions won’t restore what she lost or >never had.” > >If a retailer has empty display space & it’ll be empty >no matter what, that’s an inconvenience, but it’s not >your fault. But if a retailer has empty display space, >because it’s reserved for somebody who never supplied >products & the retailer could’ve filled the space with >products from another supplier; that’s a problem! A >retailer’s anger over this would be justified. > >Be sure of what you can do, before asking for >commitments from others. Even if you promise to fill >display space based on somebody’s promise to you, you >can get a bad reputation quite quickly. You should >make it clear your ability to fulfill your commitment >depends on somebody fulfilling a commitment to you. >But do your due diligence to be sure a supplier has >the capacity to keep up with demand. > >Dennis S. Vogel >thrivingbusiness@email.com >Desire for more sales & good intentions won’t bring >you success anymore than flapping your arms & clucking >will get you eggs. But, at least, flapping your arms & >clucking can get you some attention. Get results you >need by applying information you’ll find here- >http://www.lakefield.net/~thrivingbusiness/ >http://www.voy.com/31049/

Notice: Copies of your message may remain on this and other systems on internet. Please be respectful.