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>I responded to a comment in the Advertising Age web >site. I'm posting it here to help you realize how >harshly judging people could limit your business or >career. > >People don't want to buy from anybody who despises >them. Even if you don't express it verbally, you may >communicate it in your facial expressions & body >language. You may choose diplomatic words, but say >them with a demeaning tone. > >Unfortunately, it's too easy to misunderstand people >who love us. When we deal with people we don't know, >misunderstandings are more likely. If we make >diplomatic efforts or attempts too strongly, what we >say may sound condescending. > >Intentionally or unintentionally, customers may send >signals to each other, which would make it hard for >you to >attract multiple market niches. > >The following Ad Age URL is apt to be unavailable >after October 22, 2009 to nonsubscribers. > >"American Idol" Impact -- in October by John Rash >http://adage.com/mediaworks/article?article_id=139714 > >Here's the comment I responded to. >By hgoldfarb67 | Los Angeles, CA October 16, 2009 >04:36:22 pm: >The fact this show continues to roll, that anyone ever >buys Albums from these acts that win or come in >second/third really shows just how low our >intelligence is in this country. Bush is gone it is >time for us to grow up and stop acting like silly >bumpkins who have nothing to do at night. Play >scrabble damn it! Or even Trouble with everyone's >favorite Pop-O-Matic but don't watch American Idol! Oh >wait 35% of the US never graduates High School so this >all makes sense! > >-----My response is below----- >If I'm too busy to write sales copy, could I ask you >to write some. . . Oh! Wait! You think you're far too >superior to anybody who believes or enjoys anything >you don't like or understand. I'm withdrawing my >request for your help with sales copy. > >It's time for you to grow up & stop thinking you're so >superior. > >Your attitude shows you won't go far in marketing >beyond reaching only those who you fully accept. > >I don't understand how somebody could want to own a >luxury sports car. >I don't understand how somebody could like beer. > >Here's some controversy: >I don't understand how somebody could be attracted to >somebody of the same gender. >BUT--- >Who cares what I don't understand - except me?! What I >don't understand is irrelevant to gay people who like >luxury cars & drink beer. > >My Lack Of Understanding Doesn't Make Them Wrong! Nor >Does It Make Me Right! > >They probably don't understand why I don't like what >they like. > >We can - should - approve each other's human rights >despite our lack of understanding. > >After reading what I wrote, people may think I'm a >Christian Democrat (religiously conservative & >politically liberal), which may seem like an oxymoron. >Thinking I'm a Christian Democrat would show a lack of >understanding. > >If you check a good thesaurus, you won't find >"different" & "wrong" listed together as synonyms. > >If you check a bigot's thesaurus, you'd find a lot >screwy--different-- synonyms. > >Terrorists want to kill those of us (INFIDELS) who >disagree with them. They want us to believe it's their >duty to kill us. They only want to kill. They're >definitely wrong. I'd like a chance to meet them up to >5 at a time without weapons. Their opinions & mine >wouldn't change, but I'd like to think our world would >be safer after that. We'd each get what we want. After >all, they supposedly want to be martyrs. > >You seem to feel about the same level of passion about >those who are different from you. Why? What could they >possibly be doing to hurt you or anybody else? >Why do you feel it's your duty or right to judge >people who enjoy what you don't like? > >I rarely watch any TV shows or movies. That doesn't >make me superior or inferior, but it does mean there >are more things I don't understand. > >Because of their knowledge & >understanding/familiarity, John Rash & others who are >aware of current shows could reach & sell to some >people you & I won't. > >I don't know if I'll ever convince you to moderate >your attitudes. I'm sure if I claimed or implied I'm >superior, you'd have a reason to question my >credibility & disregard my message. > >You could probably reread any of your messages & never >identify what would turn somebody else against you. >You're probably so inured to your ideology, you >probably don't notice it. >It may already have limited & be limiting your career. > >Dennis S. Vogel >thrivingbusiness@email.com >When you understand customers, you can make it easier >for them to understand you. >When you use the URLs below to get free knowledge >resources, you'll learn >& understand marketing strategies & tactics. > http://www.lakefield.net~thrivingbusiness >http://www.voy.com/31049/

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