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| Subject: Helping People With Their Priorities Can Be Profitable | |
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Author: Dennis S. Vogel |
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Date Posted: 02:45:40 10/30/15 Fri In reply to: No skates, just a ski 's message, "How can I skate to the profits?" on 01:22:56 09/29/15 Tue Relevant & Important - It Might Be A Priority Relevance is another major part of skating to where profits will be. Here are valuable things to learn: What was recently relevant in your niche members' lives? What caused its relevance to decline/end? What's relevant in your niche members' lives? What do the answers indicate about what will be relevant to your niche members? It's valuable to know why a product, service, feeling, experience, etc. is relevant & a priority. Reasons are distinctions you can use to make more meaningful offers. It's vital to know what will be relevant to & highly prioritized by niche members because that pertains to where profits will be. What are your niche members' priorities? What's relevant - connected/related - to your niche members' priorities? What will your niche members' priorities be? What will be relevant to your niche members' priorities? You should help clients connect with what they need to fulfill priorities. A Bird In The Hand Often, loss avoidance is a higher priority than gaining benefits. This fits what Clayton Christensen & Michael Raynor wrote (in The Innovator's Solution) about presenting an issue as a threat to get cooperation & resources. Later, presenting that issue as an opportunity might motivate people to achieve it. A big paradox is: Some ruin their health (lose good health & their lives) & neglect what is/used to valuable to them. We can apply the 4 quadrants of Stephen R. Covey's book, The 7 Habits of Highly Effective People. Compared to anything that would be in Quadrants 3 & 4, profits might be higher in products & services that fit into Quadrant 2 - Important, Not Urgent. The highest profit levels could be in marketing products & services that fit into Quadrant 1 - Urgent & Important. Unfortunately, some people prioritize many unimportant things, but to them those things are relevant. No matter how high of a priority people put on things in Quadrants 1 & 2, avoiding risk will probably feel more relevant & be a higher urgent & important priority. Yes, the possibility of loss may seem more likely & more serious than gaining a prized possession. I want to be sure you're aware of these issues, but I don't have enough time now to explain each point. For any particular relevant, high priority issue, determine how much emotion is involved in an actual or potential loss. How strong are the emotions people connect to opportunities? Opportunities can be the possibilities of gaining benefits &/or potentially avoiding or mitigating losses. Sometimes, successful selling involves the awareness of loss that is occurring or has occurred. People might buy things to urgently avoid potential losses. Though opportunities aren't tangible benefits, people don't want to lose opportunities. Some life insurance policies have built in annuities. Annuities help clients gain money & insurance mitigates losses. Positive & Negative Stuff Happens To help yourself focus on what's relevant, you should think of the word as 'real event'. In this context, an event is stuff that has/will cause important positive &/or negative results. For your business to be relevant (part of niche members' lives), help make their wishes, dreams, goals/objectives become real events. Relevance also includes helping people avoid negative events or mitigating the results. Meaningful - What Fulfills Their Need For Meaning? What is "meaning" to/for them? What gives & expands meaning in their lives & specific events? The meaning of a word can be a conation (how a person defines a word) &/or denotation (a universal definition). It's similar with objects. An object might have a similar meaning to people in general, but yet evoke additional different thoughts & feelings in individuals. A synonym can help you understand & use a word as part of your vocabulary. As part of your vocabulary, a word is relevant to you. There may be other ways to correctly use a word (conations &/or denotations), but if you don't know those, they won't help you. A thesaurus can help add dimension & make a word is more useful. People can find/create more purpose in their lives by learning & adding more options. Relevant businesses offer valuable options for learning & experiencing. The Meaning Of A Life The meaning of a person's life is the meaning s/he assigns to it. To add more meaning, people can add more dimension(s). You can help them add dimensional meaning. Is a consumer's life too eventful? What can you offer to reduce negative effects? What do consumers need to add positive effects & factors? What can you do to help with these preventions & improvements? What do your niche members want/need relief from? What kinds of relief do your niche members use by default? What's an affordable & better option than their default methods? Where do your niche members go for temporary or (perceived) permanent relief? When do they seek relief? What are their priorities & preferences when they plan & get relief? What did they do for relief before? What do they want to repeat & avoid? Please post your insights about adding more meaning, distinctions & dimensions to consumers' lives. Dennis S. Vogel thrivingbusiness@email.com Business success requires optimally connecting many relevant insights, products & services to increase your clients' success. Please check the archives (1, 2 & 3) also for more free information. http://www.voy.com/31049/3/ [ Next Thread | Previous Thread | Next Message | Previous Message ] |
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