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Subject: Your Business Can Grow To Its Full Potential- Here's How -

Author:
Dennis S. Vogel

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Date Posted: 14:53:10 03/25/04 Thu

This is based on information from Chet Holmes & Jay Abraham. I've added some insights.

NOTE: If you don't have a staff, then you needto adapt what I wrote below.

Every business has some obstacles. These obstacles are like a boulder rolling downward on the only clear path on a mountain. As time passes, your strength fades because though you & the boulder are using the same level of force, the boulder isn't expending any resources to maintain its position. If you're not making a strong enough effort to move forward, you're moving backward, THAT'S GUARANTEED.

To <BIG>maintain </BIG>or raise your success level, you've got to develop processes to effectively overcome or move around obstacles.

Struggling with challenges is a waste of time & effort. Overcoming them, resolving them, circumventing them is a mindset you've got to install in your mind & the minds of your staff.

When you've done that, you'll have a highly profitable or highly skilled businesses that can run without you? This means - 1)you can take some time off to rest & recharge & 2) you can invest time & effort into enhancing your business (work on your business, instead of working in it).

You can't make it happen without setting the standards your business (staff) will use to run itself. That means in every single area of the business.

It takes 1 hour a week & involves people who are already in those positions to help create those standards. That's going to make all the difference about you being able to implement it.

When you get your staff to help create it, it's a lot easier to engage them, reinforce it, & reprimand them if they're not following rules they helped create.

So it's proactive vs. reactive. Some managers view training as an interference with the work to be done.

Abraham Lincoln has been quoted as saying, "If I had 9 hours to chop down a tree, I'd spend 6 of those hours sharpening my ax. That's not even saying anything about learning the right way to use an ax to increase effectiveness & efficiency. Getting blisters & having stiff muscles & joints is more a sign of being ill-prepared than productivity.

Too many business owners & employees refuse to INVEST enough time preparing so they fail or, at best, take longer than necessary to achieve success.

If you're not working on the business, nobody's surprised you've gone out of business.

How will you make it part of your skill? By making it s something you don't have to even think about.

When you start, you'll be thinking of each step, each increment of each swing. That will slow you down. But it's important to establish the right, positive habits.

Repetition is the mother of skill, and I'm going to cover that. So keep training, no matter what. Supervisors have many jobs. All are important, but none of them are as important as training.

Obtaining master level skills - sales, time management, telephone skills, interview skills, closing skills - all skills require repetition & concentration to reach master levels.

In the beginning, acquiring a new skill can often seem boring. It's vital to think of the importance of the goal & how much better the situation will be when the skill is used well & consistently.

Chet Holmes & Jay Abraham saw it's 6 things that make the big improvements. They just identified 6 things, if done consistently, their sales would continue to accelerate. Now some of those are easy things & some are hard.

To determine which 6 things your business needs, study highly successful companies & businesses that are barely alive. Some of those you study should be in the same or similar industries. You can find case studies in magazines & business web sites. Some of the successful & unsuccessful businesses to study have the same name.

What?!?!? Some businesses become far more successful by making key changes. Some fail after achieving some level of success because - 1) they stop doing what worked well
&/or 2) they didn't overcome or move around obstacles.

Your staff may be (hopefully be) excited about the new program after you've told them what's in it for them. They may start it eaagerly but you're apt to find there's been a fall-off of skill &/or nobbody is using it at all! Why?

Because it hasn't become a (positive) habit. They became frustrated because - 1) they did it ackwardly; 2) Tthey became overwhelmed & resorted to old (negative or, at least, less productive) habits. Some review & rehearse more at next week's 1 hour meeting.

The 1 hour weekly meeting is the time to discuss, study & rehearse what you've learned from & about the successful & unsuccessful businesses.

Discuss what the successful businesses did well & contrast that with what the unsuccessful businesses didn't do. Brain-storm about ways to make those practices standard procedures THEY will use. Then determine how those will be implemented correctly & consistently implemented.

THEY will do those things, because THEY work IN your business. YOU work ON your business.

One way for you to do that is to study what other businesses do well, compare & contrast what your staff does & doesn't do.

That's your new assignment. Yuur next assignment is setup the MANDATORY meetings & give your staff, their assignments.

Dennis S. Vogel
thrivingbusiness@email.com
When you compete against big businesses with
big budgets you need powerful marketing
strategies and tactics. You'll find them here-
http://www.thrivingbusiness.homestead.com/
http://www.voy.com/31049/

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