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Subject: Help

Author:
Anonymous
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Date Posted: 15:31:23 08/01/05 Mon

Hi,
I've been trying to figure out how to get more sales -- big surprise, huh?
I must have been using the wrong techniques, because my budget is almost gone. I haven't had enough sales to replace the money I spent - or wasted. I know Jay Conrad Levinson & others say we need to have at least 3 exposures to an ad to even start having an effect. But businesses should plan to pay for at least 27 exposures, because people ignore two out of every three ads they see or hear.
I've been reading The Guerrilla Marketing Handbook. I thought if my budget -- my business - could last until I finish the book, maybe I can turn things around.
There's a lot of good things in his book, I don't know where to start (start over). He wrote not to stop using something because we lose momentum. But apparently I don't have much momentum to lose.
It's hard to turn things around when my mind is spinning around. Instead of reading, I need somebody to just figure what to do then tell me so I can do it.
I hope you don't mind me using more than one forum, yours & others.
I'm embarrassed about my lack of results, people told me I should have a back-up plan when I started my business. Their idea of a back-up is a full-time job (besides running a full-time business?) or at least being able to get a job quickly if the business fails. I figured having a back-up plan is about the same as a plan to fail.
I guess I'm like the conquistadors in Mexico, I burned my ships to force myself to fight inland.
I know this isn't much for details, but if I describe my business, others may recognize me. But there's precious little to describe except a little B2C store.
My significant other figures free advice is worth what I pay for it. But I know some give good advice.

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Replies:

Subject Author Date

Step 1- Having enough sales is more than an advertising issue. Dennis S. Vogel 22:25:25 08/02/05 Tue

Step 2 - What’s In It For Consumers (If They Buy From You)? Do They Know? Dennis S. Vogel 21:28:56 08/18/05 Thu

Step 3a- Revive Your Business So It Can Thrive Dennis S. Vogel 23:10:48 08/20/05 Sat

Step 3b- Branding By Association -- Dennis S. Vogel, 23:13:10 08/20/05 Sat

Step 4a- Show You Have What They Want Even If They Don’t Know They Want It Yet Dennis S. Vogel 20:33:04 08/25/05 Thu

Step 4b- A Sample Ad & The Research It’s Based On -- Dennis S. Vogel, 20:36:55 08/25/05 Thu

Part 5a- Some Things Big Discounters Don’t Want To Admit Dennis S. Vogel 02:32:24 09/02/05 Fri

Part 5b- Getting Prospects to Try What You Offer Dennis S. Vogel 00:01:20 09/06/05 Tue

Part 6a - Be Sure Your Business Is On Target Dennis S. Vogel 17:00:34 09/26/05 Mon

Part 6b - What Is Your Business' Target? -- Dennis S. Vogel, 23:39:47 09/27/05 Tue
Part 6c - Expand Your Knowledge Base & You’ll Expand Your Success With Less Risk -- Dennis S. Vogel, 00:05:11 10/03/05 Mon
Part 6 d What Does Your Business Need So It Can Keep Serving Customers? -- Dennis S. Vogel, 20:45:47 10/07/05 Fri

Part 6 - Question Template -- Dennis S. Vogel, 20:49:23 10/07/05 Fri

Part 6 e- Creating A Good Master Mind Group -- Dennis S. Vogel, 22:50:34 10/10/05 Mon
Part 6 f- Building A Knowledge Base for the Present & Future -- Dennis S. Vogel, 22:29:52 10/12/05 Wed

Part 7- Satisfy Enough of the Right People & You’ll Be … Dennis S. Vogel 21:32:43 10/16/05 Sun

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>Hi, >I've been trying to figure out how to get more sales >-- big surprise, huh? >I must have been using the wrong techniques, because >my budget is almost gone. I haven't had enough sales >to replace the money I spent - or wasted. I know Jay >Conrad Levinson & others say we need to have at least >3 exposures to an ad to even start having an effect. >But businesses should plan to pay for at least 27 >exposures, because people ignore two out of every >three ads they see or hear. >I've been reading The Guerrilla Marketing Handbook. I >thought if my budget -- my business - could last until >I finish the book, maybe I can turn things around. >There's a lot of good things in his book, I don't know >where to start (start over). He wrote not to stop >using something because we lose momentum. But >apparently I don't have much momentum to lose. >It's hard to turn things around when my mind is >spinning around. Instead of reading, I need somebody >to just figure what to do then tell me so I can do it. >I hope you don't mind me using more than one forum, >yours & others. >I'm embarrassed about my lack of results, people told >me I should have a back-up plan when I started my >business. Their idea of a back-up is a full-time job >(besides running a full-time business?) or at least >being able to get a job quickly if the business fails. >I figured having a back-up plan is about the same as a >plan to fail. >I guess I'm like the conquistadors in Mexico, I burned >my ships to force myself to fight inland. >I know this isn't much for details, but if I describe >my business, others may recognize me. But there's >precious little to describe except a little B2C store. >My significant other figures free advice is worth what >I pay for it. But I know some give good advice.

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Subject	Author	Date
Step 1- Having enough sales is more than an advertising issue.	Dennis S. Vogel	22:25:25 08/02/05 Tue

Step 2 - What’s In It For Consumers (If They Buy From You)? Do They Know?	Dennis S. Vogel	21:28:56 08/18/05 Thu

Step 3a- Revive Your Business So It Can Thrive	Dennis S. Vogel	23:10:48 08/20/05 Sat
Step 3b- Branding By Association -- Dennis S. Vogel, 23:13:10 08/20/05 Sat
Step 4a- Show You Have What They Want Even If They Don’t Know They Want It Yet	Dennis S. Vogel	20:33:04 08/25/05 Thu
Step 4b- A Sample Ad & The Research It’s Based On -- Dennis S. Vogel, 20:36:55 08/25/05 Thu
Part 5a- Some Things Big Discounters Don’t Want To Admit	Dennis S. Vogel	02:32:24 09/02/05 Fri

Part 5b- Getting Prospects to Try What You Offer	Dennis S. Vogel	00:01:20 09/06/05 Tue

Part 6a - Be Sure Your Business Is On Target	Dennis S. Vogel	17:00:34 09/26/05 Mon
Part 6b - What Is Your Business' Target? -- Dennis S. Vogel, 23:39:47 09/27/05 Tue Part 6c - Expand Your Knowledge Base & You’ll Expand Your Success With Less Risk -- Dennis S. Vogel, 00:05:11 10/03/05 Mon Part 6 d What Does Your Business Need So It Can Keep Serving Customers? -- Dennis S. Vogel, 20:45:47 10/07/05 Fri Part 6 - Question Template -- Dennis S. Vogel, 20:49:23 10/07/05 Fri Part 6 e- Creating A Good Master Mind Group -- Dennis S. Vogel, 22:50:34 10/10/05 Mon Part 6 f- Building A Knowledge Base for the Present & Future -- Dennis S. Vogel, 22:29:52 10/12/05 Wed
Part 7- Satisfy Enough of the Right People & You’ll Be …	Dennis S. Vogel	21:32:43 10/16/05 Sun