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Subject: Build Multiple Streams Of Success Realistically & With Persuasion Part 6

Author: Dennis S. Vogel

[ Next Thread | Previous Thread | Next Message | Previous Message ] Date Posted: 16:23:23 04/24/06 Mon In reply to: Sims 's message, "I know what I can do, but how can dl it?" on 19:02:03 03/28/06 Tue Some People Don’t Want To Get Into The Act Be prepared for people who don’t understand intelligent concepts. They may act as if you ought to be the millionaire lunatic’s roommate. You won’t impress everybody. With some, you’ll end up being persistent, but it’s important to not be persistent with the wrong people. It can be costly to be persistent with the right people at the wrong time. Don’t invest too much (more than you can afford) time & effort in trying to influence one person, if there are others who may be able to help you. The potential payoff may be huge, but it doesn’t mean it justifies a lot of time & effort. Unless you have a source of income, a huge, potential payoff may be too far away. The fact, of others doing it, may be what sways somebody to join. I know it’s stupid, because if nobody is willing to be the 1st, a project won’t start. You may get a preliminary agreement if the skeptics are only committed if you get a certain level of participation. Two big drawbacks of this are - 1) You may do more work, but not get any positive results; 2) You’d need enough product & production capacity to supply each potential outlet. (I plan to write about a related subject in a future post.) It may be easier to persuade a big business to do something, if many small businesses already do it. Persuasion may be easier to get small businesses involved, after a big business does it. There are various ways to start the process at either end or in the middle of the business size spectrum. Each depends on the specific situation. It’d be too long to cover any with clear & adequate depth. They Offer A Lot Of Potential & Are Sure You Remember It As attractive as it may seem to link with a big business, it can be more trouble than it’s worth. Some big businesses are run by thugs, others are run by slugs. Their attitude is, “You’re lucky we’re even listening to you!” To do business with them, you might be expected to work harder than the revenue is worth. Thugs might make unreasonable demands, especially if they bind you in a contract. Slugs could push you to do more than they do; if you don’t, then it just doesn’t get done. Either way, you need to be careful about businesses you work with. These thugs may be sure you know they have 3 lists- 1) a waiting list; 2) rejects; & 3) favored (for now) suppliers. In between thugs & slugs, in the spectrum, are overwhelmed, forgetful people who won’t do everything you want them to do. If you can’t invest the time & energy to do everything, you should consider adding somebody who can & will do the rest. Related information- In “The New Market Leaders” Fred Wiersema wrote about the benefits & problems associated with “stretch customers.” Is It Persistence or Foolishness? There are many apocryphal stories about what would’ve happened if somebody just put in a little more time & effort. But, a lot of cases show unnecessary loss from somebody being overly optimistic -- giving something one more try, then another “one more try,” etc. It’s up to each person to figure, based on the situation, if more effort is possible or advisable. Example- I’m frustrated when legitimate small businesses close up. The right marketing can strengthen businesses, but it can’t strengthen business owners who are burned out & can’t invest any more of themselves. As I've heard about gambling & investing--Don't risk more than you can afford to lose. It’ll prevent or ease some stress & help your mind stay open to possibilities. As a study of Maslow’s Hierarchy of Needs would show -- A mind over-occupied with survival, or even something mid way up the hierarchy, has trouble focusing on achieving what people could live without, like self-actualization. Some may think more creatively when they feel pressure, but generally, it's best to be relaxed when making decisions. It’s hard to focus on achieving pleasure when our immediate priority is reducing, & avoiding more, pain. Enthusiasm is great, but don’t let it work against you--or against prospects. It can be hard to restrain frustration & anger when somebody won’t (refuses) to understand something so obvious. It’s easy to blame prospects for not buying or accepting offers. But blaming them means, we’re not taking responsibility for persuading them. They control their actions; our responsibility is influencing their control. If we don’t acknowledge the level of control we have in the process, we’d ignore what we can do. I plan to write more about this in a future post. Dennis S. Vogel thrivingbusiness@email.com Thinking about HOW to influence others is misdirected focus. 1st, find WHY somebody would want to be influenced. After that, finding the “HOW” is a lot easier. You can find a lot of the “WHY’s” with these links. http://web1.lakefield.net/~thrivingbusiness/ http://www.voy.com/31049/ [ Next Thread | Previous Thread | Next Message | Previous Message ]

Replies:

Subject	Author	Date
Promising Too Much Can Mean Too Little Too Late	Dennis S. Vogel	15:20:03 05/08/06 Mon
Good Intentions Mean Too Little -- Dennis S. Vogel, 14:53:09 06/23/06 Fri