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Subject: I don’t understand some things


Author:
Huh?
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Date Posted: 16:05:22 08/18/06 Fri
 Like you, I’ve also learned a lot of good things from Jay Abraham, but I don’t understand some things.

He often says, “The headline is the ad for the ad.” It may be profound, but I don’t remember him explaining what he means. He’s often talked about leverage on leverage. But, maybe I’m thinking too literally, how can leverage be put on leverage?

I may have missed something while reading a Clayton Christensen book. I remember he wrote people won’t know ahead of time how they’ll use a product. Companies won’t know ahead of time, who will buy products.

If that’s the case, how do products ever get sold?
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Subject Author Date
Marketing LeverageDennis S. Vogel10:17:47 08/20/06 Sun

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