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| Subject: What You Need For Maximum & Massive Achievement of Your Goals | |
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Author: Dennis S. Vogel |
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Date Posted: 16:22:20 11/10/03 Mon Hi, Thank you for using this forum. Here's another gift- Many times we read or hear something we know has merit. We focus on it but it doesn't quite work as we belived it would/should. We know it would get us what we want/need, if we understood how to use it. As Jay Abraham would say, we need to hear it from a different focal thrust. Examples - He says, "A headline is the ad for the ad." But you may wonder, "What does that mean to me?" Ads are supposed to get attention, induce interest & desire, then inpsire purchasing action or inquiring to get more information. The action headlines (openning statements in sales presentations & broadcast commercials) should inspire is prospects reading or listening to find out how they can get the benefit promised in the headline/openning statement. Jay also urges us to get leverage, on leverage, on leverage. Imagine putting multiple levers under a huge rock, it would increase the force applied to the task. But that means it would require less strength; maybe you already have the required strength. Here's another lever to use in reaching your goals- This something Zig Ziglar & Napleon Hill have both written from slightly different focal thrusts. Ziglar promises, "You can get anything you want in life, if you help enough other people get what they want." Hill wrote, "Determine exactly what you intend to give in return for the money [the benefit of your goal] you desire. (There is no such reality as 'something for nothing.'" Jay also says part of The Strategy of Preeminence is "Asking what do I have to give?" Too many want to know what they have to do to get more people to buy from them. Maybe you'll have to give prospects & customers advise now how to get your product/service's maximum benefit. There's something I've implied in the message above. Now I'm making it explict. The subject line = the headline. After that, I introduced something you know about. I don't know what it is specifically, but YOU do. I linked that with something I wanted to introduce. Then I reminded you about something you (ought to) know by now. I quoted authorities & linked their quotes with what I was introducing. Among the quotes is the idea/reminder of something you want/need. Then I started bringing in the solution & how to apply it. Now what's missing in this "ad?" The call to action. So, here it is - Use these concepts & a variation of this format to increase your level of success. Combine what you just learned with what I wrote in my other posts & on my web site for even better results. Please don't let the money I've invested in the site be wasted. I know not all of you will be my clients, but I can still help you. By encouraging others you know to read what I've written, you can gain their insights. Their insights are different because they have different knowledge, experiences & ways of interpretting things. Different does NOT mean wrong. Different can be equal to or better. Dennis S. Vogel When you compete against big businesses with big budgets you need powerful marketing strategies and tactics. You'll find them here- http://www.thrivingbusiness.homestead.com [ Next Thread | Previous Thread | Next Message | Previous Message ] |
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