Re: What Should My USP Be? -- Small Businesses Discussion Forum

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Subject: Re: What Should My USP Be?

Author:
Dion Jackson

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Date Posted: 18:16:13 05/26/01 Sat
In reply to: Dennis S. Vogel 's message, "Re: What Should My USP Be?" on 10:01:37 05/23/01 Wed

Hi Dennis:

My main local competitor seems to have the best USP and has upstaged me. That's besides the competition from the national chains.

He used to be a successful stock car driver and his own mechanic. Now he owns an auto parts store. Mechanics that buy wholesale parts from him even advertise that they get parts from him.

I'm embarassed to do but I'll take a chance on advertising for him.

His business is Winner's Circle Auto Parts. His USP is
"Life is a race you've got to win."

Should I concede the race or do you have something I can use?

Dion Jackson

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Replies:

Subject	Author	Date
Re: What Should My USP Be?	Dennis S. Vogel	15:38:08 06/11/01 Mon