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>Hi Lisa, > >I took a quick look at the home page. The main idea >seems to be “inspired by Hollywood celebrities.” Since >many aspire to be stars, in show business or other >businesses, they’re inspired by what celebrities wear, >say, do & think. > >I advise you to focus on star-studded events like >awards shows. As soon as you see what celebrities were >wearing & before the shows’ effects dim, check your >inventory for things that look like what celebrities >wore. Promote those items. > >How & where to promote those can be tricky. Using >pictures & names of celebrities, without their >permission & for promotional purposes, can bring more >trouble than it’s worth. When you know what you can >legally do, it’ll be easier to decide how to do it. > >Use magazines, ezines, newsletters, newspapers, web >sites, TV shows (possibly through cable TV), search >engines/portals & whatever else will help you visually >show what you offer. > >If you can legally use celebrities’ names, you could >test headlines like “Did You See What Sandra Bullock >Wore At The 2007 Academy Awards? Check what we have to >help you shine like Sandy did.” > >You could follow it with “Even the most beautiful >pictures are accentuated by beautiful frames. Your >beauty needs an equally beautiful frame like jewelry >Sandy used to frame her beauty. It’s called a choker, >but you know it’ll be your friends & family who’ll be >breathless when they see you wearing it. Sandy >probably paid $XXXXX for hers, but you’ll be wearing >yours for only $ZZZ. We offer this much beauty for a >few dollars because (then briefly describe the quality >& qualifications of your staff & suppliers & how it >helps you keep quality high & prices reasonable).” > >“Welcome to GlamForLess.com” isn’t a headline. Each >home page & other web pages should have effective, >compelling headlines to intrigue web surfers, so >they’ll look more deeply in your site. Headlines >should have specific benefits for readers, don’t be >subtle. Put it out there so people will >understand—with no doubt--what’s available for them. > >Web browsers commonly have multiple tabs. Surfers, >especially those with broadband service, have multiple >web sites open at a time. If your home page doesn’t >give them a reason to keep it open in a tab, they’ll >close it. > >Test different headlines, change them as often as you >get a major product or a major event happens. > >Help web visitors virtually try the jewelry. If you >can’t afford to put an application like this in your >site, give them tips how to do in their computers. >There are graphics programs made to paste layered >images transparently so only the desired object is >added. > >They can use camera phones or other hardware to get >pictures of themselves. You should also use a >disclaimer like- “Imagine how great this jewelry will >look when it’s on your skin instead of in a >cobbled-together picture.” > >Though the results of copying & pasting graphics >together won’t be great, it’ll still get people >involved with your site & products. They feel more >comfortable with it. You can demonstrate with >step-by-step pictures & instructions how to do. > >Show a picture a regular person & how s/he looks with >the jewelry. This can be done by copying & pasting >jewelry or putting people’s faces into a celebrity >picture. There are programs made to do this for >serious or entertaining effects. > >Showing how good regular people look (wearing what you >offer) is important anyway. It’s too easy for people >to think, “Of course, it looks good on (celeb name), >anything looks good on her.” > >This is already getting to be long, so I’ll cut it >here. With more time & information I could develop >more. > >If you need clarification, you can contact me. > >Dennis S. Vogel >Help consumers have a starring role in their lives & >you’ll be given a vital supporting & awarding winning >role. >To help you be a business star, I have free marketing >advice & information here - >http://www.thrivingbusiness.lakefield.net/ >http://www.voy.com/31049/

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