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>Here’s another post I put in Inc.com related to a few >articles, the latest article’s URL is- >http://www.inc.com/magazine/20070701/features-start-up- >inventors-best-friend.html > >Another thing hobbyists & inventors need is >information. Jim Newton & Clark Kepler should team up >to provide it. Clark needs help with increasing & >sustaining book & magazine sales. (Check for Bo >Burlingham's articles about saving Kepler's Books & >Magazines store. >http://www.inc.com/magazine/20060401/kepler.html) >Jim's startup needs help, as all startups do. As Jay >Abraham would advise, 'Think of who else can benefit >from your success, even if they benefit more than >you.' This is too valuable to overlook especially >since Jim & Clark are both in Menlo Park. > >They should cross promote. Many of Clark's customer's >could be "wanna-bes." They want to be inventors or >they want to build what's in their minds as hobbies, >but they don't have enough space or money for >machines. They may buy more books & magazines when >they find they have a way to implement their new >knowledge. > >Jim & his staff could invest time teaching customers >what to do, but it’d be more efficient for them, if >customers already know enough to use the equipment. >Time spent instructing a customer isn’t available for >answering phone calls or questions of other customers. > > >Maybe Jim or Clark will benefit more than the other >will, so what?! As long as it works (a win-win-win) >for all involved (including customers), what >difference does it make? > >The lesson for the rest of us is to find relationships >like these. Develop flyers & newsletters to carry >these promotional messages. Clark should develop some >for Jim to give to customers. Jim should develop some >for Clark to give to customers. These would be noticed >more than mass media advertising & can be very >effectively targeted. > >I don’t have enough space here for sample sales copy, >but I could write it if I have enough information. > >Dennis S. Vogel >Help consumers choose you; give them the information >they feel is important, so they can take action. To >help you take action in your business, I have free >marketing advice & information here - >http://www.thrivingbusiness.lakefield.net/ >http://www.voy.com/31049/

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